Sundance Film Festival to VODJanuary 22, 2010

Sundance Film Festival to VOD

Kristine Loggia

Sundance Selects, the new theatrical and Video On Demand film label, today announced an unprecedented collaboration with the not-for-profit Sundance Institute for the 2010 Sundance Film Festival (January 21st – 31st, Park City, UT).
As part of the “Direct from the Sundance Film Festival” initiative, three films being screened at the 2010 Sundance Film Festival will simultaneously be available nationwide, On Demand, through Sundance Selects.  
“Moving the storytelling of the Sundance Film Festival beyond ten days in Utah remains a top priority for us,” said Sundance Institute founder Robert Redford. “This collaboration with Sundance Selects is a new and important complement to this ongoing goal and is a perfect way to introduce unexpected and refreshing voices to wider audiences simultaneous with the event,” he added. “I couldn’t be more pleased that these particular films will be available in this way.”
Films selected for “Direct from the Sundance Film Festival” are:
Daddy Longlegs - Direct from the Sundance Film Festival On Demand
Daddy Longlegs (January 22)
Josh and Benny Safdie’s autobiographical fairy tale and bittersweet comedy about the responsibilities of parenthood.  
7 Days - Direct from the Sundance Film Festival On Demand
7 Days (January 22)
Daniel Grou’s dark and gritty 7 Days (based on the best-selling novel “Les 7 Jours du Talion”) centers on a successful surgeon whose world is torn apart by the murder of his eight-year-old daughter.  
The Shock Doctrine - Direct from the Sundance Film Festival On Demand
The Shock Doctrine (January 28)
Michael Winterbottom and Mat Whitecross’ eye-opening socio-political documentary The Shock Doctrine. Closely based on the best-selling book by Naomi Klein, The Shock Doctrine seeks to explain the rise of disaster capitalism: the exploitation of moments of crisis in vulnerable countries by governments and big business
The films featured through the Sundance Institute and Sundance Selects partnership will be available on video-on-demand the same day each premieres at the Sundance Film Festival, and will be available in approximately 40 million homes on most major cable systems including Comcast, Cablevision, Cox, Time Warner, plus the satellite provider Direct TV
“Direct from the Sundance Film Festival” will be available for 30 days on each cable system’s main movies-on-demand channel in a special “Sundance Film Festival” branded section.  
John Cooper, Director, Sundance Film Festival said, “This is an exciting time to experiment with these kinds of ventures. The independent film community has been abuzz of dialogue and speculation in recent years about what is possible. This is true innovation combined with action. New mythologies for how Sundance Film Festival can help the films we so carefully select need to become realities. If it serves our filmmakers, it is right for the festival."
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