COMCAST DELIVERS MORE INDEPENDENT FILM CONTENT TO CUSTOMERS THROUGH ITS ON DEMAND SERVICE → On Demand Weekly

COMCAST DELIVERS MORE INDEPENDENT FILM CONTENT TO CUSTOMERS THROUGH ITS ON DEMAND SERVICESeptember 23, 2010

Nice Guy Johnny (Facebook)

UPDATED (9/24/10).

Independent film fans in Comcast markets rejoice. Comcast On Demand announced Thursday that they will deliver more independent film content. To help launch the expanded service, filmmaker Edward Burns will offer exclusive access to content from his upcoming film NICE GUY JOHNNY (distributed On Demand October 26, 2010 by FilmBuff).

Comcast announced that it will bring more independent film content to its customers through the creation of the Indie Film Club via its On Demand service. The new On Demand offering, which builds on a similar online initiative Comcast launched earlier this year, is available to Comcast digital video customers. The dedicated On Demand folder will include indie films, exclusive material, movie trailers, guest editors’ picks, extras, interviews and other special content.

“Comcast is thrilled to extend the reach of independent movies into living rooms across the country, providing more exposure for these films, which have a passionate following,” said Diana Kerekes, Vice President of Entertainment Services for Comcast. “It’s all part of giving our customers more choice, value and a sense of excitement and closeness to indie filmmakers. With the popularity of indie films, we’re proud to be working with leaders in this field, like Edward Burns, Tribeca Film, SnagFilms and others, to make that happen.”

Through the Indie Film Club, on October 26th, Comcast will debut Edward Burns’ latest film and romantic comedy, NICE GUY JOHNNY, including an exclusive interview with Burns, behind-the-scenes content, along with a live online chat with Burns. Comcast will also feature Burns as a guest editor On Demand with Edward’s “Picks and Flicks,” which will include his beloved first two features THE BROTHER MCMULLLEN and SHE'S THE ONE, as well as his top recommendations for independent films.

“I’m excited to be working with Comcast on this new venture as they continue to help broaden the reach and audience of independent films,” said Edward Burns. “I believe this On Demand release model truly complements the current independent film distribution model by offering these films to tens of millions of people around the country. This approach will have a long-term impact on the way specialized films are distributed. Now when someone asks, 'where can I see your movie if I don't live near an art house theater?' I tell them, 'anywhere you want.'

Comcast expanded its independent film offering through partnerships with Tribeca Film and with SnagFilms, which will feature select documentaries On Demand. Currently, Other recent indepependt films On Demand include FREAKONOMICS, CENTURION and I'M STILL THERE (Magnolia). Click on the previous film titles for On Demand Weekly's reviews.

Comcast is rolling out more than 2,000 independent films and documentaries from independent film providers such as IFC, Sundance, Magnolia, National Lampoon, Brainstorm, Gravitas, among others. Each month, independent films receive more than 200,000 views On Demand and since 2008, independent films have been viewed more than four million times On Demand.

For more information:
http://www.comcast.com/About/PressRelease/PressReleaseDetail.ashx?PRID=1008

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