COMCAST DELIVERS MORE INDEPENDENT FILM CONTENT TO CUSTOMERS THROUGH ITS ON DEMAND SERVICESeptember 23, 2010
“Comcast is thrilled to extend the reach of independent movies into living rooms across the country, providing more exposure for these films, which have a passionate following,” said Diana Kerekes, Vice President of Entertainment Services for Comcast. “It’s all part of giving our customers more choice, value and a sense of excitement and closeness to indie filmmakers. With the popularity of indie films, we’re proud to be working with leaders in this field, like Edward Burns, Tribeca Film, SnagFilms and others, to make that happen.”
“I’m excited to be working with Comcast on this new venture as they continue to help broaden the reach and audience of independent films,” said Edward Burns. “I believe this On Demand release model truly complements the current independent film distribution model by offering these films to tens of millions of people around the country. This approach will have a long-term impact on the way specialized films are distributed. Now when someone asks, 'where can I see your movie if I don't live near an art house theater?' I tell them, 'anywhere you want.'
Comcast expanded its independent film offering through partnerships with Tribeca Film and with SnagFilms, which will feature select documentaries On Demand. Currently, Other recent indepependt films On Demand include FREAKONOMICS, CENTURION and I'M STILL THERE (Magnolia). Click on the previous film titles for On Demand Weekly's reviews.
Comcast is rolling out more than 2,000 independent films and documentaries from independent film providers such as IFC, Sundance, Magnolia, National Lampoon, Brainstorm, Gravitas, among others. Each month, independent films receive more than 200,000 views On Demand and since 2008, independent films have been viewed more than four million times On Demand.
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