Digital Filmmaking & Distribution – Whose tail is wagging the dog?September 30, 2011

Digital Filmmaking & Distribution – Whose tail is wagging the dog?

On Demand Weekly's Brrit Bensen moderated a digital film panel at the Palo Alto International Film Festival on October 2, 2011 (10:30am PT) @Talenthouse. Below is the video stream (via ustream).


Digital Filmmaking & Distribution – Whose tail is wagging the dog?



Video streaming by Ustream

How is the current era of technological innovation shaping filmmaking, distribution and marketing? And how has it led to new platforms and companies to help influence how we watch and discuss film today?

In the digital age of Video On Demand and Social Media engagement, we’ll ask a diverse panel of industry experts about what is working now and get their thoughts on the future, including how much do consumers dictate trends.


- Dale Djerassi: President of Djerassi Films / Jaman Networks Advisory Board (


- Danae Ringelmann: Founder, COO, (

- John McCrea: GM, Tunerfish (


- Michael Murphy: EVP, Gravitas Ventures (


- Britt Bensen: Editor-in-Chief, Co-founder, On Demand Weekly (


Britt Bensen is a co-founder and Editor-in-Chief of On Demand Weekly, a website covering new TV & Movies On Demand. He is the former head of Affiliate Marketing and VOD for Sundance Channel. Prior to Sundance Chanel, Britt worked for Miramax Films and BMI. He currently serves on the Palo Alto Intl Film Festival and San Francisco Film Society Advisory Boards.

Dale Djerassi, has produced and directed documentary films, including "Nada Será Como Antes (Nothing Will Be As It Was)", about the return of jazz musicians Flora Purim and Airto Moreira to Brazil and "Oil on Ice", about the Arctic National Wildlife Refuge and the controversy over drilling for oil there. Djerassi is a founding member of the board of advisors of Jaman (including Jaman Networks and;

Danae Ringelmann co-founded IndieGoGo - an online crowdfunding platform for ideas - to democratize fundraising. Passionate about helping artists and entrepreneurs embrace the DIWO (Do-It-With-Others) approach, Danae speaks often at conferences. Recent speaking engagements include SXSW, MAD Hong Kong, and Big Omaha. Fast Company Magazine recently named Danae one of the Top 50 Most Influential Women in Technology.


John McCrea has been a web entrepreneur since 1994. He currently heads up the social entertainment startup, Tunerfish, which he incubated inside Comcast, which acquired his prior startup, Plaxo, where he headed up
marketing. John has an S.B. from M.I.T. and an MBA from Stanford Graduate School of Business.


Michael Murphy is the Executive Vice President at Gravitas Ventures, the largest distributor of independent content to the VOD marketplace in North America. He is responsible for business affairs and global distribution strategy. Before joining Gravitas in 2007, Michael was a Judge Advocate in the US Army. He is a graduate of Akron Law School and the College of the Holy Cross. Michael originally hails from Cleveland, Ohio and currently lives in Los Angeles.

The Palo Alto International Film Festival is a four day festival (Sep. 29 - Oct. 2) that brings great art to the epicenter of high-tech innovation. A premier gathering place for world-class minds, Palo Alto, home to Stanford University, sits at the nexus of a digital revolution that created companies like Apple, Google, Facebook, HP and Netflix.


As movies migrate to digital, the future of cinema will depend on the cutting edge tools that continue to be conceived and developed in the Bay Area. Festival attendees will experience great cinema, learn about cutting edge technologies and ideas, and celebrate the artists and innovators who change the medium on a daily basis.


Palo Alto International Film Festival - where art and technology converge.

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