On Demand Weekly

Every Monday, On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories. New contributor, Sky McCarthy, will give readers an inside look at what's happening in music on demand.
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This Week: These Artists Aren’t Afraid to Explore Unique Musical Sounds On and Off Stage

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 10/31/10)

SOURCE: Rentrak On Demand Essentials, Music Choice Custom Site


Trey Songz

Fresh Picks: New and Noteworthy Starting 11.15.10

• Brad Paisley, “Alcohol (Live)” (Arista Records)
• Florence & The Machine, “Heavy In Your Arms” (Summit Ent./Chop Shop/Atlantic)
• Nelly, “Move That Body” (Universal Motown)
• Yolanda Be Cool & DCUP, “We No Speak Americano” (Ultra)
• Juliette Lewis “Uh Huh” (The End)
• Joanna Smith “Gettin’ Married” (Columbia Records)
• Lucero “Indispensable” (Siente)

Fun, Fresh, and Freaky – These Artists Aren’t Afraid to Explore Unique Musical Sounds On and Off Stage

These days it takes a lot to truly shock music fans but that doesn’t mean that artists need to be vulgar to stand out. Some musicians are not afraid to push boundaries by experimenting with new sounds and wacky personas. If you’re in the mood for something a little different, these artists have the perfect remedy.

Juliette Lewis may be best known as an actress but she has been active in the music world for a substantial part of her career. As the lead singer of Juliette and the Licks until 2009 , Juliette became known for her outrageous neon clothes and outgoing personality. Today, she often performs solo. Her latest video for “Uh Huh” showcases a softer side of the artist as she dances through a carnival fair ground, rocking out with her uniquely edgy voice. Check out “Uh Huh” available this week on Music Choice On Demand.”

Every time I go out, there are always one or two songs that I absolutely love but can never understand (or remember) exactly what the lyrics were; and thus the song disappears from my radar until I can miraculously find it again. Recently, I became entranced by a tune that seemed to sample the famous “Tu Vuo’ Fa L’Americano” from The Talented Mr. Ripley (only Matt Damon as a total creepshow seems sexy), but could never quite get the lyrics through the dingy, alcohol infused haze of whatever bar I was in.

I recently found out that this song is actually called “We No Speak Americano” by Yolanda Be Cool & DCUP. Right now, it is blowing up the dance charts and be heard at clubs around the world. The song mixes a jazzy old school tune with modern techno grooves so its impossible not to start dancing, or at least bopping your head. Check out the video this week on Music Choice On Demand and hopefully you will be jumping up and down to the infectious beat, too!

Florence + the Machine has exploded onto music scene this year with no signs of stopping any time soon. Not only does Florence Welch have a unique voice but her dramatic stage presence has led to one sold out show after another for the latter half of the year.  The video “Heavy In Your Arms,” her second single from Lungs debuts this week on Music Choice On Demand. If you liked Fiona Apple, you’ll love this eerily sexy black and white offering. For even more Florence action check out MTV2 On Demand that features a live performance of “Rabbit,” her video for “Dog Days,” and even an interview where she discuses her strange childhood obsession with rapper Eminem.

If these funky new sounds aren’t really your thing, there are plenty more Music On Demand options this week to satiate the palate. For fans of R&B, VH1 On Demand presents Usher Live from London. Enjoy a free concert right from the comfort of your own couch as one of the most dynamic artists of our time performs hits from Raymond v. Raymond like “OMG” as well as older hits like “Yeah” and “U Got It Bad.”

The popularity of rap music in 2010 has been undeniable. This week, Certified, an original show from Music Choice On Demand, takes a look back at some of the most popular artists this year. Interviews with music journalists, bloggers, as well as stars like Jeremih, Akon, and Lloyd Banks highlight hits from new stars like B.o.B. and Bruno Mars. They also take a look back at the success (past and present) of Atlanta born superstar Ludacris.

Bruno Mars

Still not enough rap? Check out a BET On Demand exclusive interview with Waka Flocka. The rapper takes time out of his busy schedule to chat with Terrence and Rocsi of 106 & Park. Waka Flocka’s fame can certainly be partially attributed to his success online and in On Demand platforms.

Whether you want something a little different or something tried and true, the music offerings on demand have something for everyone.

Check SoundWatch every week for the latest in Music On Demand and scintillating pop culture discussion! Also, follow me on Twitter @ILiveSkyHigh. 

This week's #hashag is #FavFlorencemoment. Tweet me.

- Sky McCarthy

Sky McCarthy is a new contributing writer to On Demand Weekly and a television enthusiast (ask me about anything!) currently working in entertainment in New York City.

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*SoundWatch lists the most watched music videos on demand as well as the week's new music videos from category leader, Music Choice On Demand (Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices).