Go Behind New York Fashion Week With The On Demand Documentary THE TENTS → On Demand Weekly

Go Behind New York Fashion Week With The On Demand Documentary THE TENTSFebruary 15, 2012

Gravitas Ventures

On Demand Weekly provides new movie reviews of hot movies on demand and from the POV of watching from the comfort of your home. Today’s review: THE TENTS (Gravitas).

THE TENTS

By Sky McCarthy

Calling all fashion lovers! Fashion enthusiasts and pop culture devotees will delight in THE TENTS, directed by James Belzer. From 1994 to Spring of 2010, Bryant Park symbolized a vision of American creativity and brought together a culture of designers under pristine white tents in the middle of Manhattan. This documentary provides an inside look into one of New York City’s most iconic events – New York Fashion Week. From its humble and sporadic beginnings in vacant SoHo lofts to its current location at Lincoln Center, Fashion Week in New York has catapulted the American fashion industry to the forefront of the market.

THE TENTS will be enjoyed not just by lovers of clothes but by New York historians and people interested in the business of brand creation. Through interviews with top designers like Michael Kors, Donna Karan, Zac Posen and more, Belzer brings to life an industry known for its exclusivity. The director also makes the case that young designers who are rarely given a chance in other markets have been able to flourish under the guidance of the CFDA.

Today, New York Fashion Week is more than just the shows. THE TENTS goes beyond the runway to explore how the fashion industry has evolved in the U.S. While youthful looks and beauty reign supreme, it is usually the older clientele purchasing the couture styles. Modern designers must adapt their brand with ready-to-wear and sportswear lines to compete in larger markets.

Now, the emergence of celebrity culture has engendered even more marketing possibilities while fashion competition shows like “Project Runway” have given rise to a generation of style crazed fans.

This movie is a must for anyone seeking a unique view

into one of the fashion world’s most prestigious events.

THE TENTS is a fun documentary that packs in plenty of A-list interviews!

- Sky McCarthy

Sky McCarthy is a contributing writer to On Demand Weekly and a television enthusiast (ask me about anything!) currently working in entertainment in New York City.