Hot Hot HotSeptember 03, 2009

Hot Hot Hot


The Video on Demand (VOD) category continues to expand. In July 2009 alone, there were more than 655 Million transactions.* An increase over June 2009 of 11%. If you’re watching VOD, you’re part of a fast-growing trend. The Free offerings continue to lead the VOD growth:
Rentrak Corporation, the media measurement company, reported that the number of Total Free On Demand transactions soared to a record 476 million in July. (Rentrak Corporation}
The June to July VOD highlights include:
  • The TV Entertainment category had its strongest month of the year with an 18% increase
  • Free On Demand Music transactions increased by 17%
  • Free On Demand Kids transactions were up by 10%
  • Overall Subscription On Demand offerings saw a 10% increase in total Transactions

    *Combination of views and orders as reported by MSO partners



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