On Demand Weekly

Music Choice Shatters Competition with Over 136 MILLION VIEWS


Music Choice® continues to break monthly video viewing records for free Video On Demand (VOD). 136 MILLION views* were recorded for July 2011 representing the best month ever for video transactions of any single VOD network – music or any other genres.


“Watching videos is a social experience and our fans clearly want to see it on the best possible screens – their TV.” stated Damon Williams, VP Programming & Content at Music Choice. “Our numbers clearly illustrate that Music Choice IS the industry leader in providing consumers with the hottest videos in the form they prefer – ON DEMAND!”


“Having instant access to a wealth of music content is one of the many reasons the on-demand platform experiences continued growth. Rentrak is pleased to provide our partner Music Choice with the on-demand industry’s measurement currency in order to maximize monetary opportunities on this powerful platform,” said Cathy Hetzel, corporate president and president of the AMI division at Rentrak.


The top ten videos that drove this record include:

1. Nicki Minaj – Super Bass
2. Bruno Mars – Lazy Song
3. Kelly Rowland – Motivation
4. Chris Brown – Look at Me
5. Nicki Minaj- Did It On Em
6. Chris Brown – Next 2 You
7. Katy Perry – Last Friday Night
8. Rihanna – Man Down
9. Beyonce – Who Runs the World
10. LMFAO – Party Rock Anthem


Music Choice is the #1 Video On Demand Network available in 51 million homes. Video on Demand was launched in November 2004.