INSIDE PREMIUM: Gross #‘sOctober 12, 2009

INSIDE PREMIUM: Gross #‘s

HBO


INSIDE PREMIUM will keep you up-to-date on the Premieres, Finales, and everything in between that is available at your choosing on Premium VOD.
  • Enthusiastic Results

Video On Demand (VOD) continues to boost show viewings via time-shifting. The gross audience (broadcast + DVR + VOD) has become a favored measure for HBO, as officials at the premium service talk up its ability for subscribers to check out programming on their own schedule. Source: Multichannel News

  • HBO reports CURB YOUR ENTHUSIASM’S seventh season premiere grossed 4.8 million watchers. That total was 28% higher than its sixth season's average, when measured against the gross audience metric. See more episodes of Curb on VOD.
    Premium Channels > HBO On Demand > HBO Series > Curb Your Enthusiasm

  • ENTOURAGE had a gross audience of 8.5 million viewers per episode, the most in its history, and up 44% when compared to last season. The Finale is still available on VOD.
    Premium Channels > HBO On Demand > HBO Series > Entourage

  • The little Vampire show that could. TRUE BLOOD averaged 12 million viewers per episode, making the Anna Pacquin-starrer HBO's second-ranked series behind The Sopranos.



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