iN DEMAND and collaborating movie studios and cable operators are making a splash at Comic-Con in San Diego by creating an on-site presence and multiplatform promotion for their Movies On Demand (MOD) On Cable brand.
The "MOD Lounge" will promote the On Demand platform during Comic-Con (July 21 – 23) from their headquarters at the Hard Rock Hotel with surrounding promotions and social media elements.
The “MOD Lounge” will house invitation-only celebrity media appearances by Jason Momoa (“Conan the Barbarian”) and renowned movie expert Leonard Maltin (REELZCHANNEL), along with others to be announced. In addition, contest winners will be invited to the MOD Lounge to attend a special promotional screening of Paramount Pictures’ hit animated blockbuster RANGO which premieres on MOD July 29.
“With 130,000 fans expected and massive national buzz, we knew that the timing was right to put a stake in the ground for MOD at this pivotal pop culture event,” said iN DEMAND’s Chief Creative Officer Stacie Gray.
Stacie Gray (iN DEMAND)
Participants in the Movies On Demand Lounge and surrounding activities include Time Warner Cable, Lionsgate, Paramount Pictures, Universal Pictures, Twentieth Century Fox Home Entertainment, DreamWorks, Relativity, Warner Bros., REELZCHANNEL and others, including local San Diego cable operator Cox Communications.
In addition to the activities taking place in the MOD Lounge, Time Warner Cable cameras will be covering the action-packed convention floor and capturing celebrity interviews that will become available at no additional cost to their digital customers on the Movies On Demand channel.
MOD also will launch a national “Geekstakes,” with the grand prize being a trip to the 2012 Comic-Con.
Keep up with MOD news with their new twitter account: @moviesondemand.