Music Choice Offers Fans FREE Big Sean Song Via QR Code Activation During The Cut TV ShowJuly 14, 2011
Music Choice Offers Fans FREE Big Sean Song Via QR Code Activation During The Cut TV Show
First Time QR Code Used For TV On Demand
Music Choice and Island Def Jam are offering a free song from Detroit rapper Big Sean to viewers of THE CUT show as part of a QR Code Marketing Campaign. Big Sean will be featured on the program this month talking about his video picks for best new school rap videos. During the show, an overlay will appear with a QR CODE prompting viewers to scan to receive a free song.
The song “Almost Wrote You a Love Song” can be heard instantaneously on viewers’ phones once the code is activated. Viewers will also be able to receive the song via email for download and access behind the scenes photos from the set.
Big Sean’s Manager Mike Brinkley stated “Music Choice has supported Big Sean’s music for a long time, so we were more than happy to participate in THE CUT.”
Detroit Born Rapper Big Sean has only been signed to G.O.O.D. Music/Island Def Jam a few short years and has already garnered the praise and admiration of critics and fans alike. His debut album “Finally Famous” catapulted to #2 on the itunes albums chart in the first few hours of its release and he is projected to sell around 100K units in his first week. For a brand new artist this is a phenomenal accomplishment and we can only expect his star to continue to rise from here.
THE CUT can be found on Music Choice On Demand and is available nationwide. Hosted by NIKO, each episode focuses on a specific theme and includes a candid one on one conversation with an artist about their video selection. A viewer’s version of the show is available on SWRV, the first interactive video music network.
Niko and Big Sean
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