NICKI MINAJ IS QUEEN OF MUSIC CHOICE ON DEMANDJune 27, 2011
Move over Justin Bieber, Lil Wayne and Nicki Minaj. Nicki Minaj's "Super Bass" sets new record for the most music video views in one week on Music Choice (launched in November 2004). That's right, she's broken her own record from November 2010. "Super Bass" has totaled 1,436,807 views, 150,000+ more views than for her song "Right Thru Me" (1,278,807 views).
Minaj now holds holds three of the top five spots for best one week performance videos of all time on Music Choice On Demand.
1. Nicki Minaj’s Super Bass - 1,436,807 views for week ending 05/29/11
2. Nicki Minaj’s Right Thru Me - 1,278,807 views for week ending 11/10/10
3. Justin Bieber’s Baby - 1,222,670 views for week ending 4/4/10
4. Lil Wayne’s Lollipop -1,180,360 views for week ending 4/13/08
5. Nicki Minaj’s Your Love -1,062,915 views for week ending 8/15/2010
“Nicki makes greats songs and visually appealing videos that really speak to our viewers who love music. Our On-Demand platform gives fans the power to experience their favorite artists like Nicki Minaj on TV whenever they want to---that’s very cool for a music fan.” Music Choice VP of Programming Damon Williams emailed ODW.
Minaj tweeted about the milestone and her website had the following:
"Her music is passionate and lyrically she connects to certain relationships," Williams told in an interview with My Pink Friday.
"Nicki has a pop hip hop sound and a lot of people enjoy that." Williams also said Minaj, who released her studio debut album Pink Friday last November, has blown up via her mixed tapes, live performances and interviews.
"It also doesn't hurt that she was signed by Little Wayne and worked with Drake. Those brand associations certainly help," he said. "But it's about her sound and her passionate supporters."
To that end, Williams said the "Super Bass" video has attracted a healthy number of unique users, about 500,000, but that the repeat viewership "speaks to people wanting to spend time with her. The usage and volume are massive. People are truly excited by Nicki."
Year to date, Music Choice, Williams said, has exceeded expectations. "We typically get about 100 million orders per month and we're seeing [more than] that." Williams is looking ahead to next month: Last July, Music Choice set a record with some 119 million orders, and he believes that with students out of school that total is in reach.
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