On Demand News & Links: 3/31March 31, 2010
Cablevision's Rainbow unit said it will soon give the Pillsbury Doughboy his own video-on-demand outlet. The branded channel for Pillsbury products will include some longer-form programming as well as other interactive TV features.... (Media Daily News)
'Watch to Win' Campaign to Encourage Use of VOD Platform
Avail-TVN, the largest digital media services company in North America, has announced details of its sixth national "Watch to Win" campaign.… (tmc.net)
Are Rental Consumers Warming to the Cable Company?
Total VOD growth was 63% in the fourth quarter of 2009 compared to the year before, and up 20% in the previous three quarters, according to data from DEG: The Digital Entertainment Group. Combined spending on VOD and electronic sellthrough was up 32% to $2.1 billion in 2009, according to DEG.Pictures ...(Home Media Magazine)