On Demand Weekly

ON DEMAND WEEKLY LAUNCHES FREE DAILY EMAIL NEWSLETTER TO SERVE RISING VIDEO ON DEMAND CONSUMER AUDIENCE

10 New Writers To Contribute To The First and Only Consumer Website and Newsletter Dedicated to the Nearly 50 Million Home VOD Market

On Demand Weekly announced the launch of a free email newsletter to send the most topical Video On Demand news and editorial to subscribers on a daily basis. The email newsletter will officially begin on September 15. Readers can subscribe at www.ondemandweekly.com

On Demand Weekly will inform readers about the best of VOD with an entertaining and informative voice in the vein of other niche email newsletters such as the Comcast-owned Daily Candy. The independently owned and operated On Demand Weekly will follow the below daily editorial schedule:

• Monday: Top 10 Movies On Demand and Music On Demand Lists;
• Tuesday: The Week’s New Movie and New Music Video On Demand Releases;
• Wednesday: Exclusive New Independent Movie On Demand Reviews;
• Thursday: VOD Hidden Gems (Exclusive to Email Newsletter Subscribers);
• Friday: Premium Picks - The Best VOD Programming from Premium Networks (HBO, SHO, Starz, etc.)

"A publication like On Demand Weekly is going to do a great service to the VOD industry," said Mark Cuban, Chairman and Co-Founder of HDNet. "It will be very beneficial to have a source in which readers can get the latest in VOD offerings, including information on our monthly Sneak Preview movies that are available on VOD before they are in theatres."

Writer/Director/Actor Ed Burns exclaimed On Demand Weekly is a "very cool site you should check out if you find yourself watching more and more movies on demand than in theaters," via Twitter @edward_burns.

"Nothing could be more welcome than a go to source to what's on demand for consumers.  Every day there are more choices and On Demand Weekly's email newsletter is just what consumers need," commented Ryan Werner, SVP Marketing & Publicity, IFC Films.

“There is going to be a titanic shift of viewing habits away from movie theaters and into the home,” said co-founder Britt Bensen. “As the DVD and VOD releases dates have shrunk, so may the theatrical and VOD windows.
“Along with time-shifted TV viewing, VOD is helping shape the future of the digital household on a massive scale. We will work with the relationships we have with film distributors, TV networks and cable providers to reach the VOD audience,” continued Bensen.

On Demand Weekly will specifically target its email newsletter toward the influential New Nester demographic (young families with children under the age of 13 living at home).

Compelling statistics from two recent industry reports further support the increasing importance of the VOD consumer.

     - Time-shifted viewing is on the rise with 61 percent using these technologies (VOD, DVR and the Internet) more than one year ago, and 84 percent using them more than just three years ago. Source: Comcast’s TV Pulse Survey (8/17/10)
       - 52.2 million VOD enabled homes projected by year-end 2010 (91.5% Cable Homes). 65.4 million VOD enabled homes projected by 2016. Source: MAGNAGLOBAL On-Demand Quarterly (7/13/10)

On Demand Weekly also announced the addition of ten new editorial contributors. They are Lorisa Bates, Lindsay Felcyn, Cynthia Kane, Sky McCarthy, Sean McPhillips, Adam Schartoff, Amy Slotnick, Jean Tait, T. Tara Turk and John Werner.  

“The addition of this eclectic group of film and TV professionals helps us expand our coverage of the wide array of video on demand programming categories,” said co-founder Doug Turner. “On Demand Weekly now offers greater lifestyle editorial as well as reviews of films and TV programs available On Demand."

About:
Lorisa Bates
Lorisa Bates reviews horror and thriller movies for On Demand Weekly.  She loves working in the television industry as Programming Executive in New York City and continues to pursue her writing in film.

Lindsay Felcyn
Lindsay Felcyn covers new movies on demand for On Demand Weekly. Formerly, she was a Director of Marketing at Miramax Films, where she focused primarily on the Academy Awards campaign. Prior to Miramax, Felcyn was a Director of Development at Boardwalk Entertainment.

Cynthia Kane
Cynthia Kane reviews documentaries for On Demand Weekly. She is a writer and Senior Programming Manager for [ITVS], overseeing the International Initiative for funding in their SF office.  Prior she’s had many incarnations from actor to writer to producer. She co-created DOCday on Sundance Channel.

Sky McCarthy
Sky McCarthy is a recent Stanford graduate and major television enthusiast currently working in New York City. Sky digs deep to cover the music on demand category for On Demand Weekly.

Sean McPhillips
Sean McPhillips reviews film & TV for On Demand Weekly. He is a former VP, Acquisitions for Miramax Films. He works as programmer for the Furman Film Series and the inaugural Gold Coast International Film Festival (debuting 6/11). As a writer/director his short films have played in festivals around the world.

Adam Schartoff
Adam Schartoff is film journalist for several film-related web sites as well as Media Editor for WestView, a downtown NYC newspaper. Adam is On Demand Weekly’s resident interviewer. He lives in Brooklyn.

Amy Slotnick
Amy Slotnick works as an independent producer and freelance consultant to film financing start-ups in New York City. Previously, she was a Senior VP of Production at Miramax Films. Amy reviews new independent films for On Demand Weekly.

Jean Tait
Jean Tait writes about the best of Premium TV On Demand for On Demand Weekly. She is the Director of Programming for the Connecticut Film Festival, Jean has programmed for the Jacksonville Film Festival and Sundance Channel. Jean makes New York City her home.

T.Tara Turk
T Tara Turk pens the “VOD Hidden Gem” column for On Demand Weekly. She is a writer living in LA, her work having appeared on the stages of Ensemble Studio Theatre Company, the Kennedy Center, on screen in various film festivals and on the page in anthologies including "X24".

John Werner
John Werner reviews docs for guys for On Demand Weekly. He is a screenwriter who has written several action flicks for SY FY Channel. He also directs, produces and edits TV specials and series including making of behind the scenes programming for HBO and Nickelodeon. John lives in Montclair, NJ

About The Newsletter:
Creative Branding by graphic designer Maura Dillon and writer/director Tim Kirkman.
Email Newsletter Design by Style Campaign.