BRIDESMAIDS: The Top VOD Movie Title Of All TimeFebruary 27, 2012
Universal Pictures' comedy film BRIDESMAIDS is now the most-ordered video on demand title of all time, with over 4.8 million rentals in just over four months of release, according to Rentrak's OnDemand Essentials.
BRIDESMAIDS has grossed over $24 million in VOD revenue since it debuted in September and $40 million domestically with all digital transactions accounted.
BRIDESMAIDS was one of Universal’s biggest hits of 2011 and the highest grossing R-rated female comedy of all time. The film grossed over $288 million at the worldwide box office during its theatrical run and continues to dominate the home video charts with over $100 million in Blu-ray and DVD sales in the U.S.
What movie on demand is #2? How much money have the rest of the Top 10 most rented movies on demand made? We don't know. It's not available. Now if only the Movie On Demand providers and Rentrak would publish all of the VOD results so we could compare accordingly and not read this in a vacuum.
Kudos to Universal for sharing this information.