The Best Independent Movies On Demand Posters & Key Art: 2Q 2011July 20, 2011

The Best Independent Movies On Demand Posters & Key Art: 2Q 2011

In honor of the great poster & key art designed for smaller, independent films, On Demand Weekly created the 1st annual The Best Independent Film On Demand Posters & Key Art of 2010. We've decided to make this a quarterly feature. In April, we announced our Top 10 for January - March, 2011.

 

We are partnering with our friends at Mammoth Advertising to judge the The Best Independent Movies On Demand Posters & Key Art of 2Q 2011 (April 1 - June 30, 2011 releases).

 

Email us your comments and/or any others that you think deserve attention @ mailbag@ondemandweekly.com.


 

The Best Independent Movies On Demand Posters & Key Art of 2Q 2011

 

10. Alabama Moon (Gravitas)

 

 

Borrowing a bit from GOOD WILL HUNTING, this image does the "golden field" thing really nicely. What works well here is the limited color palette , the use of negative space and the shot selection. All really good choices.

 

9. Little Sparrows (Film Movement)

 


Negative space can be used to great effect in key art, as we see here. The terrific choice of the deep red to dominate the poster, along with things like the nice font choices for the title treatment and ancillary copy added to that tightly cropped woman who gives us a taste of her story in her pose make for an engaging image.

 

8. Vanishing of the Bees (FilmBuff)

 

 

An elegant, classy poster about bees. This work makes the subject matter seem grand, eerie and important. I like working in the infinity symbol into the title treatment (although I wish it were rendered a little smoother) and the overall black and gold of the type.

 

7. Brother's Justice (Tribeca Film)

 

 

Brother's Justice is an eye catching albeit silly image. I have to think that's what they were going for. Dax is obviously in "tongue in cheek mode" for this image which is great. The big red karate outfit coupled with the six shooters and hat say one thing, while the rows of palm trees are saying another. The copy line pushes the comedy and the type is clean, and commercial.


6. L'amour Fou (Sundance Selects)

 


The hand-written, elegant type wraps itself around the photograph creating one integrated unit. One is not as strong without the other. Add to that the black, white and pink color palette, understated ancillary type work and mysterious fugue in the background and you get a lovely poster.

 

5. The Trip (IFC Films)

 


Gotta love the buddy image where one is giving us the "can you believe this guy?" look. Comedy is hard to pull off well in a poster - this one does, and adds a nice elegance by playing off of the white tablecloth and walls. The font choices are spot on as well making this simple poster really work.

 

4. Troubled Water (Film Movement)

 

 

Op art doesn't make it's way into too many pieces of key art and when it does ,as in the 2009 onesheet for MOON, and here for Troubled Water, we have to take notice and tip our collective hats. Along with the haunting image of the film's star and the yellowed color palette, we get a sickly, triply image that carries with it a nice sense of design.

 

3. The Countess (IFC Films)

 


An interesting poster because it is ALMOST great. The main image, that of the Countess herself is handled beautifully, classically, like a work of art. She feels like she just walked out of a John Singer Sargent painting. Wonderful...and then we get the 2 men peeking in from the left side. These two could have been integrated into the art in a more elegant way. As it is, they take away from the beauty of the woman without adding anything of significance to the piece.

 

2. X (IFC Midnight)

 


Bold, simple, iconic and sexy. This poster is all of those things. Daring enough to not even have a title treatment outside of the legs forming the "X". You have to take your hat off (at least) to lots about this image.

 

1. The Invention of Dr. Nakamats (FilmBuff)

 


Successful illustrated key art is always special. This one has a great sense of whimsy while also paying homage to Japanese art in the rendering of the waves and landscape in the distance. The concept of the open head with "stuff" in it is a classic concept and works really well here. Add to that the unusual, playful handling of the billing block and we have a winner!

 

 

- By Maria Quinn and Randy Pollak - Mammoth Advertising

Mammoth is an NYC-based entertainment ad agency. Their disciplines run the marketing gamut from stand-out key art and OOH campaigns, to cutting-edge websites, banner campaigns, online PR and social media for television, film, home entertainment and publishing clients. Founded in 2005 by two Miramax veterans, Mammoth knows the entertainment landscape well and we make it our priority to build lasting relationships and consistently exceed the expectations of our clients. @mammothnyc


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