The Pink Ribbon CampaignSeptember 22, 2009

The Pink Ribbon Campaign
Breastcancer.org and Comcast have partnered together for the 3rd Annual Pink Ribbon Campaign, an original video-on-demand and online initiative. From September 21 - November 2, Comcast VOD subscribers will have free access to inspirational programs for women who are fighting or have survived breast cancer from the participating networks:

  • Bio Channel
  • Discovery Health
  • Exercise TV
  • HBO
  • Lifetime Television
  • Parents TV
  • Showtime

Highlights include…

  • HBO’s Sex and the City
  • Showtime’s The L Word
  • Lifetime’s original movie Why I Wore Lipstick to My Mastectomy, starring Sarah Chalke
    Go to: Channel 1 > Life & Home > Pink Ribbon

Kudos to Comcast for raising awareness to such an important cause and for utilizing new media efforts to do so.

For more information visit breastcancer.org

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