The Pink Ribbon CampaignSeptember 22, 2009
Breastcancer.org and Comcast have partnered together for the 3rd Annual Pink Ribbon Campaign, an original video-on-demand and online initiative. From September 21 - November 2, Comcast VOD subscribers will have free access to inspirational programs for women who are fighting or have survived breast cancer from the participating networks:
- Bio Channel
- Discovery Health
- Exercise TV
- HBO
- Lifetime Television
- Parents TV
- Showtime
- HBO’s Sex and the City
- Showtime’s The L Word
- Lifetime’s original movie Why I Wore Lipstick to My Mastectomy, starring Sarah Chalke
Go to: Channel 1 > Life & Home > Pink Ribbon
Kudos to Comcast for raising awareness to such an important cause and for utilizing new media efforts to do so.
For more information visit breastcancer.org
