What Netflix and Hulu Users are WatchingJuly 27, 2011
Netflix and Hulu have been in the news quite a bit recently. Netflix for its recent rate hike and subsequent subscriber outrage. It's speculated they may lose as many as 2 million subscribers (Home Media Magazine). Hulu is rumored to be acquired (SF Chronicle).
But both continue dominate streaming video use in the U.S. Nielsen reports on what type of programming consumers are watching and what device they are using.
According to a recent Nielsen survey (respondents were able to select more than one viewing method to best reflect their viewing habits.):
- The majority of Netflix users report watching on a TV screen. In fact, half of all Netflix users connect via a game console (Wii, PS3 or Xbox Live).
- Conversely for Hulu, watching directly on a computer is the dominant way consumers connect. 89% of Hulu users watch directly on a computer, while 42% of Netflix users report watching on their computers.
- 20% of Hulu users and 14 of Netflix users also report that they stream by connecting their computer to the TV. Other over-the-top, Internet-enabled devices, such as Roku Box, Google TV and Apple TV, were also cited as means for connecting with Hulu and Netflix.
And what typpes of programming (Movies or TV Shows) are being watched on Netflix & Hulu?
Hulu and Netflix users also trend toward different content types:
- Nearly three-fourths (73%) of Hulu users view primarily TV shows, compared to 11 percent of Netflix users.
- More than half (53%) of Netflix users watch primarily movies, while 9 percent of Hulu users say the same.
- Finally, twice as many Netflix users than Hulu users watch both movies and TV shows equally.
Nielsen completed more than 12,000 online interviews in March 2011, focusing on usage and attitudes for over-the-top video, particularly Netflix and Hulu.
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