When & Where Will Premium Video On Demand Launch?March 10, 2011

When & Where Will Premium Video On Demand Launch?


When & Where Will Premium Video On Demand (PVOD) Launch?

We're hearing more and more about Premium (Movies) Video On Demand, but without any specifics. Who will launch it first, satellite, cable or other? When? And whay will each PVOD title cost?

Warner Brothers, 20th Century Fox, Sony and Disney all have hinted at testing the waters as soon as 2Q 2011. Can Comcast's Universal be far behind? And it appears other movie studios, such as Paramount, MGM and Lionsgate (3 partners of joint venture EPIX, which has a lucrative deal with Netflix) and Summit will wait and see.

On Demand Weekly will keep you posted as this industry trend develops. In the meantime, below are some notable links on Premium Video On Demand.


Warner Brothers to Launch Premium VOD Service in Q2: Movies Available 60 Days After Box Office Run

Time Warner had said in September it was testing a premium VOD offering with windows between 30 and 60 days after their box office run.


That service, which was expected offer movies for about $20 to $30 each, drew the ire of theater owners who feared it would severely cut into their business... (Multichannel News - 2/2/11)


Fox to Bow Premium VOD by June

20th Century Fox Home Entertainment appears to be the second major studio to commit to offering premium video-on-demand to consumers in the home by the first half of the year.


Chase Carey, president and COO of Fox parent News Corp., Feb. 2 said he was amenable to the concept of offering select new releases to homes 60 days after their theatrical launch, provided it did not encroach upon the theatrical experience for consumers... (Home Media Magazine - 2/2/11)


Disney to test premium VOD

Disney is set to begin testing a premium video-on-demand service that would make movies available to viewers at home shortly after they appear in theaters.


At a two-day investor conference, Bob Chapek, Disney's president of distribution, indicated the company would target the in-home offering to families with young children. "Our research shows that one of the biggest segments of the audience that's interested in home premiere are families with very young kids who can't make it to the theater given the age of their children," Chapek said... (NY Post - 2/17/11)


DirecTV poised to launch premium video-on-demand as theater executives voice outrage

DirecTV is looking to introduce its product by the end of June with movies from 20th Century Fox, Sony Pictures and Warner Bros. Walt Disney Pictures is also in talks to join the initiative, the people said, while Paramount Pictures and Universal Pictures are not expected to participate initially.


In a conference call with Wall Street analysts Feb. 23, DirecTV Chief Executive Michael White said his company was talking to studios about launching a "trial" by the middle of the year in which "perhaps we'll try something that's four to six weeks from theatrical release."  (LA Times - 3/2/11)


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