$30M Campaign to Promote Movies on DemandMarch 23, 2010
As Video On Demand (VOD) offers more programming to consumers as a viable home entertainment option, the platform is becoming more prominent. A group of movie studios & cable operators have collaborated to promote VOD directly to consumers via a multi-faceted media campaign called “The Video Store Just Moved In™”. On Demand Weekly will attempt to learn more about the "The Video Store Just Moved In™" campaign and how it may affect VOD viewers.
The nation’s major Hollywood studios and cable companies have joined forces for a significant push to expand consumer awareness of the value offered by Movies On Demand®, a service that provides a convenient and affordable way to rent top-grossing box office hits on cable
The $30 million TV, print and online campaign is themed, “The Video Store Just Moved In™” and illustrates in a fun way how easy it is for digital cable customers to view movies in their homes with a click of the remote. In addition, during the next twelve weeks, the advertising will feature a wide variety of recent release titles, some of which are being offered on Movies On Demand® the same day as the DVD is available in stores (Day-and-Date).