On Demand News & Links: 3/31March 31, 2010


On Demand News & Links: 3/31

Pillsbury

On Demand Weekly rounds up stories affecting the On Demand TV / VOD Industry.
 

Cablevision Cooks Up Pillsbury VOD

Cablevision's Rainbow unit said it will soon give the Pillsbury Doughboy his own video-on-demand outlet. The branded channel for Pillsbury products will include some longer-form programming as well as other interactive TV features.... (Media Daily News)


'Watch to Win' Campaign to Encourage Use of VOD Platform
Avail-TVN, the largest digital media services company in North America, has announced details of its sixth national "Watch to Win" campaign.… (tmc.net)

 

Are Rental Consumers Warming to the Cable Company?
Total VOD growth was 63% in the fourth quarter of 2009 compared to the year before, and up 20% in the previous three quarters, according to data from DEG: The Digital Entertainment Group. Combined spending on VOD and electronic sellthrough was up 32% to $2.1 billion in 2009, according to DEG.Pictures ...(Home Media Magazine)

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The Yule Log Is back On DemandDecember 19, 2011


The Yule Log Is back On Demand

iN DEMAND

The televised Yule Log on cable is back again this year in SD, HD and 3D via free Video On Demand (VOD). Last winter, cable brought viewers the very first 3D version of the televised Yule Log. This year, the industry adds another element, enabling viewers to easily access the iconic video log online anytime, for free, from the national Movies On Demand website, rentmoviesondemand.com. Now viewers can literally carry the Yule Log into any room in the house, and warm it up with a crackling fire and carols. While the virtual hearth is burning, they can also browse through the hottest movies available instantly via cable’s Movies On Demand (MOD).

Viewers can call up the Yule Log on any computer or mobile device simply by clicking on: http://rentmoviesondemand.com/yulelog

For the second year, many systems are showing the Yule Log in 3D, in addition to High Definition (HD) and Standard Definition (SD). This holiday gift is available for free via Video On Demand (VOD) for digital cable subscribers on Comcast, Cox Communications, Cablevision, Time Warner Cable, Bright House Networks, Cablevision/Bresnan and RCN. The service is available now and airs until Jan. 2, 2012 as part of the cable operators’ “free on demand” services. (See list below of exact locations on system lineups, and content availability in 3D, SD or HD.)

Adding to the familiar Yule Log, program distributor iN DEMAND also provides Winter Green*, a snowy, pine forest setting and Snowman*, dressed in top hat, scarf and neckerchief withstanding a windy, snowy storm. These offerings will help viewers get into the holiday spirit, accompanied by traditional carols like Joy to the World, Hark the Herald Angels Sing and We Wish You a Merry Christmas. *Not in 3D.

While the original televised Yule Log has been airing on broadcast TV since 1966, iN DEMAND’s version for cable viewers was first produced in high definition starting in 2002 and lit up on Video On Demand starting in 2007. The 3D version, which started in 2010, is originally produced exclusively for cable by iN DEMAND using the latest 3D technology. To see the 3D version, viewers need a 3D TV with compatible 3D glasses and an HD set-top box connected according to their system’s specs. The HD offerings were filmed with HD cameras and are presented in 1080i picture and 5.1 sound. The 3D version was produced by Offhollywood Digital using Red 1 cameras and an Element Technica 3D rig.

WHERE TO FIND THIS FREE ON DEMAND HOLIDAY OFFERING ON SPECIFIC MSOs**:

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