On Demand Weekly

VOD Trend Spotter is a new weekly column where Kendra Anderson explores the most watched TV Series On Demand. Sometimes the trends are obvious; other times, she adds her own spin to the psyche of the time-shifting audience.

CBS Polices TV On Demand As The Bad Girls Rampage The Top 10 (VOD TREND SPOTTER)
By Kendra Anderson

This Week In TV On Demand

1. Hawaii Five-O - CBS
2. NCIS- CBS
3. CSI: Miami- CBS
4. The Bad Girls Club - Oxygen
5. Survivor: Redemption Island - CBS
6. Blue Bloods - CBS
7. Parenthood - NBC
8. Tosh.0 - Comedy Central
9. CSI: New York- CBS
Source: Comcast Xfinity and Rentrak On Demand Essentials (Week Ending April 17, 2011)

• "NCIS" dominates the top 10 most watched series in TV On Demand for 5 consecutive weeks, typically breaking into the Top 5. CBS, the show’s home, has itself ranked consistently in the top 5 most watched networks (TVbytheNumbers) during primetime.
   - The "NCIS" franchise is the most watched scripted series on TV (The Hollywood Reporter), and they’ve just signed up for 3 more years, suggesting that Americans aren’t tired of police procedurals. - KA

• Oxygen’s "Bad Girls Club" parks it in the Top 4 most watched in TV On Demand 5 weeks in a row.
  - I am baffled by this trend, and heartened only by the fact that it’s beat out MTV’s "Teen Mom 2" during the same 5 weeks. - KA

• Comedy Central gets its basic cable moment in the sun with both "Tosh.O" and "South Park" trending in the top 10 most watched for 5 weeks and 4 weeks, respectively.
   - "Tosh.O" (Comedy Central) got a huge boost when it posted the viral Rebecca Black (Comedy Central) video, and "South Park" creators Matt Stone and Trey Parker just opened a new Broadway musical, The Book of Mormon. - KA

• In HD TV On Demand, CBS nearly shuts out all other networks, taking almost all the top slots for the past 5 weeks.
  - Audiences can’t get enough of the "NCIS" and "CSI" franchises, which make up nearly 25% of HD On Demand viewing. - KA

- Kendra Anderson

Kendra T. Anderson is a digital strategist specializing in social media and marketing, with an emphasis on independent film and branded content. She has worked with Cinetic Media, Magnolia Pictures and Focus Features, and now helps brands build digital and social communication strategies. Read more from Kendra on her blog and tweet Kendra @ktwanderson

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VOD Trend Spotter is a new weekly column where Kendra Anderson explores the most watched TV Series On Demand (by looking at Comcast (America's largest cable VOD provider)  xfinity On Demand's weekly rankings). Sometimes the trends are obvious; other times, she adds her own spin to the psyche of the time-shifting audience.

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By Kendra Anderson

- Kendra Anderson

Kendra T. Anderson is a digital strategist specializing in social media and marketing, with an emphasis on independent film and branded content. She has worked with Cinetic Media, Magnolia Pictures and Focus Features, and now helps brands build digital and social communication strategies. Read more from Kendra on her blog and tweet Kendra @ktwanderson

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