EXCLUSIVE: Palo Alto Int’l Film Festival (PAIFF) 2012 TrailerSeptember 11, 2012

EXCLUSIVE: Palo Alto Int’l Film Festival (PAIFF) 2012 Trailer


Trailer exclusives are usually reserved for new movies. Movie goers clamor for a glimpse of a film they're anticipating. We felt the same way when we first saw Palo Alto Int'l Film Festival's (PAIFF) new, innovative trailer for their Sepember (27 - 30) festival of a horse running throught the streets of downtown Palo Alto. It's Scooby Doo ghost horse meets Silicon Valley tech. The amazing thing is no post production effects were used.


On Demand Weekly provides an exclusive sneak peek here...

PAIFF 2012 Festival Trailer - Tribute to Eadweard Muybridge: The Man Who Made Pictures Move


Here is the historical and modern-day story behind the horse galloping down the streets of Palo Alto.


Eadweard Muybridge is credited with the evolution of motion pictures. In 1878, artists asked: do all four hooves ever leave the ground at the same time a horse is running? That was the wager that the former Governor of California Leland Stanford had with some of his friends. There was much controversy in horse racing circles at the time, and though most people believed that a horse always has one hoof in contact with the ground, Stanford thought otherwise. Because a horse’s legs are moving so fast, it’s impossible to tell just by looking, so he needed a way to slow down the movement so it could be studied.


Stanford offered Eadweard Muybridge, a world-famous photographer of landscapes, $25,000 to find the answer. Muybridge wasn’t quite sure he could set up and perform an experiment to settle the dispute, but with that much money at stake, he agreed to take on the challenge. In 1878, after many experiments, he succeeded in achieving the results he needed to settle the bet and collect the $25,000. He had a sequence of 12 images, and one of them clearly showed that all four of the horse’s hooves were off the ground at the same time. It was the first successful photographic representation of a sequence of movement, and it made him an international star.


In 2012 PAIFF asked, what if we were able to modernize the motion experiment that took place at the Stanford Stock Farm in 1878?  With the help of Romain Vollet and Julien Nonnon of (Le3 Paris), two French filmmakers who have perfected the art of street mapping, PAIFF navigated the landmarks in the streets of Palo Alto with the Muybridge horse from sundown until early morning. The finished trailer was completed with no post-processing of the originally shot material - a mantra of the team at Le3 Paris. 


Alexandra Ippolite, Managing Director of PAIFF


"Eadweard Muybridge has been an inspiration to us at PAIFF ever since we learned of the experiments that took place in Palo Alto back in 1878 that led to the evolution of motion pictures. We’d like to think Muybridge would be proud to be the inspiration for our trailer, a modernized version of his horse galloping alongside each of the Palo Alto Int’l Film Festival venues," said Alexandra Ippolite, Managing Director of PAIFF.


Festival attendees can see the full trailer on the big screen in front of exciting movies such as...



  ET'S 30TH Anniversary   LOOPER                                                             Walt Disney Animation Studios, PAPERMAN

For more information visit Palo Alto Int'l Film Festival's (PAIFF) official website.



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