On Demand Weekly

Dimension Films and Starz Digital Media Premiere PIRANHA 3DD on TV/Internet VOD Day and Date with Theatrical Release Today

Sequel Brings Summer Thrills to Multiplatform Audiences, Including First-Ever 3D Movie VOD to Facebook

Starz Digital Media and Dimension Films announced that PIRANHA 3DD, the sequel to the surprise 2010 hit, PIRANHA 3D, will be available on-demand and online for VOD rentals day and date with its June 1st theatrical release. It is first-ever 3D VOD Day and Date theatrical launch.

The PIRANHA 3DD day-and-date theatrical/VOD launch is the first Dimension Films release to venture into this trendsetting release model, the first collaboration between Dimension Films and Starz Digital Media, and the first ever available for a 3D movie.

“With the worldwide box office and critical success of PIRANHA 3D, I am excited to explore and take advantage of a wider release strategy which will give fans of the franchise an opportunity to see PIRANHA 3DD on multiple platforms,” said Bob Weinstein, co-chairman of The Weinstein Company (TWC).

Starz Digital Media has also collaborated with Milyoni to bring PIRANHA 3DD in VOD to Facebook, with the first-ever 3D Facebook VOD app for rental on the leading social media platform. The app allows users to transform the online movie-viewing experience into a social experience by letting them comment and share clips, stills, and quotes with their friends.

“Fans of the PIRANHA franchise are in for a ‘feeding frenzy’ of viewing options, with so many opportunities and ways to enjoy the campy and thrilling sequel,” said Mara Winokur, senior vice president of digital media distribution at Starz Media and lead executive at Starz Digital Media. “We have been looking at experimenting in the premium VOD space; PIRANHA 3DD provided the perfect title in terms of genre and installed fan base. Adding in the first-ever Facebook 3D option gives viewers even more control over how and when they watch the movie, and is a logical extension of the premium VOD experience.”

About PIRANHA 3DD