Two-Thirds (62%) of Consumers Have Watched Primetime TV Series through Time-Shifted TechnologyAugust 17, 2010


Two-Thirds (62%) of Consumers Have Watched Primetime TV Series through Time-Shifted Technology

Time-Shifting and On Demand TV use continue to rise according to Comcast's annual TV Pulse Survey (8/17/10).

 

PRESS RELEASE

 

COMCAST’S ANNUAL “TV PULSE SURVEY” SHOWS THE DRAMA GENRE AND NEW HAWAII FIVE-O ARE THE MOST-ANTICIPATED ‘WHAT TO WATCH’ THIS FALL TV SEASON

Time-Shifted Technology Usage Up More Than 60% from a Year Ago and 80% from Three Years Ago

Two-Thirds (62%) of Consumers Have Watched Primetime TV Series through Time-Shifted Technology 80+% of Consumers Regularly Watch Live Primetime Television
 
The fall TV season is nearly here and that means America’s favorite shows will soon be back on the air.  With the fall season heating up in the coming weeks, Comcast announced the findings of its second annual “TV Pulse Survey,” an independent nationwide survey* conducted by International Communications Research, that revealed America’s most-anticipated new and returning primetime series.  The survey also discovered that more consumers than ever before plan to watch their favorite TV shows anytime, anywhere using time-shifting technologies such as, video-on-demand (VOD), digital video recorders (DVRs) and the Internet. 
"Time-shifting has hit the mainstream and is changing the way people watch TV, said Diana Kerekes, Vice President of Entertainment Services for Comcast. “The results of our ‘TV Pulse Survey’ underscore more consumers are watching their favorite shows when and how they want to watch them."
Time-Shifting
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Music Choice Video On Demand Embraces Chris Brown (SoundWatch)September 27, 2010


Music Choice Video On Demand Embraces Chris Brown (SoundWatch)

Music Choice

Every Monday, On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories. New contributor, Sky McCarthy, will give readers an inside look at what's happening in music on demand.
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This Week: Who’s the New Girl? Plus New Specials featuring Old Favorites...

 

What's Hot Now On Music Choice On Demand - Top 10 Music Videos* (week ending 9/12/10)

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Glee Cast “Teenage Dream” - New Music Choice Video On DemandJanuary 25, 2011


Glee Cast “Teenage Dream” - New Music Choice Video On Demand

FOX

On Demand Weekly presents SoundWatch, the latest in music entertainment available on demand, one of the most popular VOD categories. Each week we will give readers an inside look at what's happening in music on demand.
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What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 1/9/11)
 
#
Artist
Song
1.
Willow Smith (Roc Nation)
“Whip My Hair”
2.
Bruno Mars (Elektra)
“Grenade”
3.
Keri Hilson(Mosley/Interscope)
“Pretty Girl Rock”
4
Jamie Foxx feat. Drake(J)
“Fall For Your Type”
5.
Jeremih (Island Def Jam)
“Down On Me”
6.
Katy Perry (Capitol)
“Firework”
7.
Soulja Boy(ColliPark/Interscope)
“Speakers Going Hammer”
8.
Waka Flock Flame (Warner Bros.)
“Snake In The Grass”
9.
Eminem feat. Lil Wayne(Shady/Aftermath/Interscope)
“No Love”
10.
Nicki Minaj (Young Money/Cash Money)
“Right Thru Me”
SOURCE: Rentrak On Demand Essentials, Music Choice Custom Site
 
Fresh Picks – New and Noteworthy Starting 1.24.11 on Music Choice on Demand
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American Idol, Glee #1 & #2 In Optimedia Content Power Ratings 5.0 ReportMay 22, 2012


American Idol, Glee #1 & #2 In Optimedia Content Power Ratings 5.0 Report

Optimedia

Updated: ODW's coverage of Optimedia's Content Power Ratings 5.0 report now includes The Top 50 TV Series.

Optimedia today announced the release of Content Power Ratings 5.0, the agency’s proprietary research report measuring cross-platform audience delivery, social engagement, and advocacy of television programs.

First released in 2008, Content Power Ratings 5.0 offers advertisers and networks an independent assessment of a TV show’s commercial value. Factoring total cross-platform audience size, involvement and advocacy, the report is the only of its kind providing the industry’s sole TV ranking system across four screens including television, computer, smart phone, and tablet.

This year, FOX's "American Idol" took the Overall #1 spot on the Content Power Ratings list for the fifth year in a row, followed by "Glee," which held the #2 position for the second consecutive year. While "American Idol" continued to dominate popular culture across all four screens in 2011, "Glee" showed exceptional performance in real time online conversations, boosting the program both in advocacy and involvement.



 
Courtesy of Optimedia


The Top 25 TV Shows Above By Network:

1. CBS (17)
2. FOX (9)
3. ABC (8)
4. NBC (6)
5. COMEDY CENTRAL (2)
     HBO (2)
7. ABC FAMILY (1)
     AMC (1)
     CW (1)
     MTV (1)
     NICKELODEON (1)
     SHOWTIME (1)


To better capture social TV’s impact on viewer engagement, Optimedia incorporated new metrics including Bluefin Lab’s Signals and GetGlue check-ins to provide clear insights into new ways audiences are interacting with and advocating their favorite programs.

Here are the Top 10 leaders of 2011 in Social Media Commentary (Bluefin) led by "The X Factor," "Glee," and "The Jersey Shore."

 


Courtesy of Optimedia



Whereas, GetGlue's Check In Top 10 of 2011 was dominated by scripted TV series, led by "The Big Bang Theory" and "True Blood."

 


Courtesy of Optimedia


“Over the years, reality based programming and comedies have fared particularly well within Content Power Ratings,” Greg Kahn, EVP, Business Development Director at Optimedia says. "Reality-based series, particularly those which have 'vote-off' competitions, encourage viewer interaction before, during, and after the linear telecasts. Comedies often have clips that are easily "sharable" between viewers, ultimately increasing the reach and frequency of that content."

"According to eMarketer, over half of 18-34 year-olds are fans or followers of television programming on Facebook and Twitter, "Kahn included. "This number dips to about one-quarter for individuals aged 55+."
 

Greg Kahn
Greg Kahn, EVP, Business Development Director at Optimedia

Methodology

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