VOD Spotlight On in DEMAND’s Emilio NunezAugust 02, 2011

VOD Spotlight On in DEMAND’s Emilio Nunez


On Demand Weekly's VOD Spotlight highlights stories in the On Demand industry. Today we talk to one of the VOD industry's movers and shakers you probably haven't heard of before, Emilio Nunez, Senior Vice President, Movies & Original Programming for iN DEMAND -  the biggest distributor of VOD and PPV content to cable. You're accustomed to ordering VOD / PPV from your cable provider, but it is iN DEMAND who does a lot of the work behind the scenes.


Emilio was recently promoted (and we just published our New Movies On Demand August Preview with info from iN DEMAND), so we wanted to learn what that entails and get an inside perspective on the VOD business.

On Demand Weekly (ODW):The press release announcing your promotion at iN DEMAND said that you are in charge of scheduling. With release dates dictated by studios and programming available on demand, what are you scheduling?

Emilio Nunez (EN):
Traditionally, you think of scheduling the way a broadcast channel or linear cable network would put together their schedule, with a 6PM or 8PM show. But with Movies On Demand (MOD) on cable (or any VOD content), viewers make their choices of start times. Still, we have to make choices regarding what movies we deliver to our affiliates.

As the industry’s leading distributor of movies to cable and telcos, iN DEMAND deals with every major Hollywood studio and more than 50 Indie suppliers. Every month we are offered more content than we can use. Besides building different schedules for different operators, each one has capacity requirements and a specific type of user interface. So we have to optimize their VOD offering given their unique parameters. If a system can only hold so many titles, every month we make some tough choices and decide which films make the schedule and which ones do not. We base this on box office performance, how early the window is, talent or awards, or if something might fit into a grouping of films in a folder that is being promoted that month.

Through ongoing negotiations with suppliers, we build in incentives for these companies to give us content as early as we can get it. Viewers have been the beneficiaries of this. We’ve been very successful in moving up the VOD window so now “day & date” with home video (DVD) is the norm and in many cases we are getting movies earlier than home video. Some indie studios give MOD titles before or the same day they are in theatres. The number of day & date titles available to cable viewers doubled from 2009 to 2010.

Every month, in addition to the new release schedule, we create a stunt schedule made up of library titles within folders in order to showcase movies that a customer might not find otherwise. Viewers will find a wealth of titles in these folders on their systems and I recommend that they go and explore what’s available. These stunts can be around holidays, a “tent pole” feature film that is being released, a celebrity’s birthday, death, or other creative categories. It works like a recommendation engine. If you go to a category, and you like movie X, then you might also like the other movies in that folder.

iN DEMAND also distributes other high-profile content besides movies. We program live Pay-Per-View sports such as boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. Plus, we are the exclusive TV home of Howard Stern via Howard TV On Demand.

ODW: What new content will you acquire that will be made available on demand that is different than the current content?

EN: We’ve been looking a lot more at short-form content, which works for VOD because it doesn’t have to fit a specific format to allow for commercials. We have also become aggressive in the 3D space and are working to build a substantial 3D VOD library. In addition to a number of Hollywood Films offered in 3D, we are developing original programming.

ODW: What type of original programming do you plan on developing?

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Share Your Favorite Films On New Movies On Demand Facebook AppOctober 26, 2011

Share Your Favorite Films On New Movies On Demand Facebook App


Share Your Favorite Films On New Movies On Demand Facebook App
Movies On Demand On Cable Facebook App Allows Movie Fans to Share Opinions And Win Prizes

Movies on Demand® On Cable has created “List It!” – a new application at facebook.com/moviesondemand. Movie fans can answer questions like, “What are your Top 5 Johnny Depp movies, romantic comedies and children’s fanasy?” The app allows you to share movie opinions with friends, compare with critics and also get a chance to win prizes.


Users are encouraged to create Top 5 lists inspired by a different Movies On Demand (MOD) new release each week. Each new list entry is automatically entered into a sweepstakes for a chance to win daily prizes ($5 in Cable Cash good toward an MOD rental) and the grand prize of a 46” 3DTV. The app includes lists from critics such as Leonard Maltin, Matt Singer, Terra King and the On Demand Weekly (T. Tara Turk, Chris Claro, Cynthia Kane, etc.) team.


T Tara Turk

"On Demand Weekly is dedicated to reviewing and promoting the best movies on demand. 'List It!' is a great way for movie fans to engage with our critics on facebook,” Britt Bensen, Editor-in-Chief, On Demand Weekly.


Britt Bensen
Britt Bensen (On Demand Weekly)

“List It!” is a complement to the year-long 2011 MOD marketing campaign supported by the top U.S. cable companies and ten major movie studios. The MOD campaign features hit movie titles, many of which are available on MOD the same day as on DVD, reminding consumers that MOD is the simplest and best way to rent movies.

The MOD Facebook page and the new "List It!" app as well as the www.rentmoviesondemand.com website is created and managed by iN DEMAND, the nation's leading distributor of Movies On Demand to cable. The site is the central source for listings, reviews, orderings info and a personalized "WatchList." iN DEMAND also populates @moviesondemand on Twitter

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The Yule Log Is back On DemandDecember 19, 2011

The Yule Log Is back On Demand


The televised Yule Log on cable is back again this year in SD, HD and 3D via free Video On Demand (VOD). Last winter, cable brought viewers the very first 3D version of the televised Yule Log. This year, the industry adds another element, enabling viewers to easily access the iconic video log online anytime, for free, from the national Movies On Demand website, rentmoviesondemand.com. Now viewers can literally carry the Yule Log into any room in the house, and warm it up with a crackling fire and carols. While the virtual hearth is burning, they can also browse through the hottest movies available instantly via cable’s Movies On Demand (MOD).

Viewers can call up the Yule Log on any computer or mobile device simply by clicking on: http://rentmoviesondemand.com/yulelog

For the second year, many systems are showing the Yule Log in 3D, in addition to High Definition (HD) and Standard Definition (SD). This holiday gift is available for free via Video On Demand (VOD) for digital cable subscribers on Comcast, Cox Communications, Cablevision, Time Warner Cable, Bright House Networks, Cablevision/Bresnan and RCN. The service is available now and airs until Jan. 2, 2012 as part of the cable operators’ “free on demand” services. (See list below of exact locations on system lineups, and content availability in 3D, SD or HD.)

Adding to the familiar Yule Log, program distributor iN DEMAND also provides Winter Green*, a snowy, pine forest setting and Snowman*, dressed in top hat, scarf and neckerchief withstanding a windy, snowy storm. These offerings will help viewers get into the holiday spirit, accompanied by traditional carols like Joy to the World, Hark the Herald Angels Sing and We Wish You a Merry Christmas. *Not in 3D.

While the original televised Yule Log has been airing on broadcast TV since 1966, iN DEMAND’s version for cable viewers was first produced in high definition starting in 2002 and lit up on Video On Demand starting in 2007. The 3D version, which started in 2010, is originally produced exclusively for cable by iN DEMAND using the latest 3D technology. To see the 3D version, viewers need a 3D TV with compatible 3D glasses and an HD set-top box connected according to their system’s specs. The HD offerings were filmed with HD cameras and are presented in 1080i picture and 5.1 sound. The 3D version was produced by Offhollywood Digital using Red 1 cameras and an Element Technica 3D rig.


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2012 Oscar® Nominated Shorts Available On DemandFebruary 22, 2012

2012 Oscar® Nominated Shorts Available On Demand

Are you a cinephile? Someone who wants to find an up-and-comer filmmaker? Or do you want to be able to screen all Academy Awards® nomiated films for your Oscar® pool this Sunday? Well now you can watch all of the 2012 Oscar® Nominated Shorts in one place.


The best of this year’s nominated shorts are offered in two special packages: Best Animated Short Films and Best Live Action Short Films, in both HD and SD. These films are presented On Demand to cable television subscribers by ShortsHD and iN DEMAND.


Best Live Action Short Films

- “Pentecost”- Ireland (12 min, Director: Peter McDonald) - When Damian is forced to serve as an altar boy at an important mass in his local parish he faces a difficult choice: conform to the status quo or serve an extended ban from his passion in life, football.
- “Raju” - Germany/India (25 min, Director: Max Zähle) - A German couple in Kolkata adopts an Indian orphan. When their child suddenly disappears, they realize that they are part of the problem.
- “The Shore”- Ireland (31 min, Director: Terry George) - Joe and Paddy have been divided for 25 years by the tumult of "The Troubles". When Joe returns home to Northern Ireland, his daughter Patricia brings the two men together for a reunion, with unexpected results.
- “Time Freak” - USA (11 min, Director: Andrew Bowler) - A neurotic inventor creates a time machine, only to get caught up traveling around yesterday.
- “Tuba Atlantic” Norway (26 min, Director: Hallvar Witzø) - Seventy-year-old Oskar has only six days left to live, and wants to reconcile with his brother after a lifetime of disagreement.

Best Animated Short Films

- “Dimanche/Sunday”- Canada (10 min, Director: Patrick Doyon) - Every Sunday, it's the same old routine! The train clatters through the village and almost shakes the pictures off the wall. In the church, Dad dreams about his toolbox. And of course later Grandma will get a visit and the animals will meet their fate.
- “A Morning Stroll” - UK (7 mins, Director: Grant Orchard) - When a New Yorker walks past a chicken on his morning stroll, we are left to wonder which one is the real city slicker.
- “Wild Life” - Canada (14 mins, Directors: Amanda Forbis, Wendy Tilby) – In 1909, an Englishman moves to the Canadian frontier, but is singularly unsuited to it. His letters home are much sunnier than the reality, with inter-titles often comparing his fate to that of a comet.
- “The Fantasic Flying Books of Mr. Morris Lessmore” - USA (15 mins, Directors: William Joyce & Brandon Oldenburg) - Inspired, in equal measures, by Hurricane Katrina, Buster Keaton, The Wizard of Oz, and a love for books, this film is a poignant, humorous allegory about the curative powers of written story.


You can also watch the Oscar Nominated Short Films 2010 and Oscar Nominated Short Films 2011 in both live action and animation genres.*


Here’s where viewers can find this content within their On Demand on-screen menus:

Time Warner Cable, Bright House Networks and Cox:
“Awards Season” category.

“Oscar Nominees” category and other similar folders.

“Oscar Short Films”

“All Movies By Genre/Family (Drama for Live-Action)”
“New Releases”
“Oscar Short Films”

“New Releases”

*NOTE: Title dates and availability may vary by system. Not available on all cable systems.

Titles start on Feb. 21 and end as follows: Time Warner Cable/Bright House Networks/Comcast/Cox/Bresnan/Cablevision – 3/12; Charter, 3/23.

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