On Demand Weekly

On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories. New contributor, Sky McCarthy, will give readers an inside look at what's happening in music on demand.

Every Monday, SoundWatch will list the most watched music videos on demand as well as the week's new music videos from category leader, Music Choice On Demand (Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices).

Up This Week in SoundWatch: Are Badass Music Videos Overcompensating for the Music? (read below)

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 8/15/10)