On Demand Weekly

On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories.

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 3/20/11)

Source: Music Choice*

NEW MUSIC VIDEOS PREMIERING THIS WEEK...

On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories.

While Nicki Minaj and Drake's "Moment 4 Life" continie their weekly perch at #1, there are a few new artists on the week's Top 10...

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 3/27/11)

Source: Music Choice*

NEW MUSIC VIDEOS PREMIERING THIS WEEK...

On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories.


What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 4/3/11)

Every week On Demand Weekly reports on Music Choice's Top 10, the most watched music videos on demand.


What's Hot Now On Music Choice On Demand - Top 10 Music Videos

1. Bruno Mars - Lazy Song, Elektra
2. Kelly Rowland - Motivational,Universal Motown
3. Chris Brown - Look at Me, Jive
4 Lil Wayne feat. Cory Gunz - 6 Foot, 7 Foot, Cash Money
5. Katy Perry feat. Kanye West - E.T., Capitol
6. Justin Bieber - Baby, Island Def Jam
7. Keyshia Cole, Take Me Away,Interscope
8. Justin Bieber - Never Say Never
9. Wiz Khalifa - Roll Up,Rostrum/Atlantic
10. Keri Hilson feat. Chris Brown - One Night Stand, Mosley/Interscope


SOURCE: Rentrak On Demand Essentials Music Choice Custom Site for May 15, 2011

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Every week On Demand Weekly reports on Music Choice's Top 10, the most watched music videos on demand.


What's Hot Now On Music Choice On Demand - Top 10 Music Videos

1. Bruno Mars - Lazy Song, Elektra
2. Kelly Rowland - Motivational,Universal Motown
3. Chris Brown - Look at Me, Jive
45 Justin Bieber - Never Say Never
5. DJ Khaled - Welcome, WE THE BEST MUSIC GROUP / Koch Records
6. Lil Wayne feat. Cory Gunz - 6 Foot, 7 Foot, Cash Money
7. Justin Bieber - Baby, Island Def Jam
8. Katy Perry feat. Kanye West - E.T., Capitol
9. Miguel - Sure Thing, Jive
10. Wiz Khalifa - Roll Up,Rostrum/Atlantic


SOURCE: Rentrak On Demand Essentials Music Choice Custom Site for May 22, 2011

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Move over Justin Bieber, Lil Wayne and Nicki Minaj. Nicki Minaj's "Super Bass" sets new record for the most music video views in one week on Music Choice (launched in November 2004). That's right, she's broken her own record from November 2010. "Super Bass" has totaled 1,436,807 views, 150,000+ more views than for her song "Right Thru Me" (1,278,807 views).

Minaj now holds holds three of the top five spots for best one week performance videos of all time on Music Choice On Demand.

1. Nicki Minaj’s Super Bass - 1,436,807 views for week ending 05/29/11
2. Nicki Minaj’s Right Thru Me - 1,278,807 views for week ending 11/10/10
3. Justin Bieber’s Baby - 1,222,670 views for week ending 4/4/10
4. Lil Wayne’s Lollipop -1,180,360 views for week ending 4/13/08
5. Nicki Minaj’s Your Love -1,062,915 views for week ending 8/15/2010

“Nicki makes greats songs and visually appealing videos that really speak to our viewers who love music. Our On-Demand platform gives fans the power to experience their favorite artists like Nicki Minaj on TV whenever they want to---that’s very cool for a music fan.” Music Choice VP of Programming Damon Williams emailed ODW.

Minaj tweeted about the milestone and her website had the following:

"Her music is passionate and lyrically she connects to certain relationships," Williams told in an interview with My Pink Friday.

"Nicki has a pop hip hop sound and a lot of people enjoy that." Williams also said Minaj, who released her studio debut album Pink Friday last November, has blown up via her mixed tapes, live performances and interviews.

"It also doesn't hurt that she was signed by Little Wayne and worked with Drake. Those brand associations certainly help," he said. "But it's about her sound and her passionate supporters."

To that end, Williams said the "Super Bass" video has attracted a healthy number of unique users, about 500,000, but that the repeat viewership "speaks to people wanting to spend time with her. The usage and volume are massive. People are truly excited by Nicki."

Year to date, Music Choice, Williams said, has exceeded expectations. "We typically get about 100 million orders per month and we're seeing [more than] that." Williams is looking ahead to next month: Last July, Music Choice set a record with some 119 million orders, and he believes that with students out of school that total is in reach.

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On Demand Weekly reports on Music Choice's Top 10, the most watched music videos on demand.


What's Hot Now On Music Choice On Demand - Top 10 Music Videos

1 Adele - Someone Lie You, XL REcordings/Columbia
2. LMFAO - Sexy And I Know It, Interscope
3. Mindless Behavior featuring Diggy - Mrs. Right, Streamline/Interscope
4. Lil Wayne - How To Love, Cash Money
5. Big Sean featuring Kanye West - Marvin & Chardonnay, G.O.O.D/Island Def Jam
6. Beyonce - 1+1, Parkwood/Columbia
7. T-Pain featuring Lily Allen - 5 O'Clock, Jive
8. Beyonce - Best Thing I Never Had,Columbia
9. Nicki Minaj featuring Rihanna - Fly, Young Money/Cash Money
10. Nicki Minaj - Super Bass, Young Money
SOURCE: Rentrak On Demand Essentials Music Choice Custom Site for November 1, 2011

NEW MUSIC VIDEOS PREMIERING THIS WEEK...

URBAN
• Nappy Roots "Hey Love" (NREG/AVJ Records)
• Kelly Rowland "Lay It On Me" (Universal Republic Records)

POP
• David Guetta "Without You" (Capitol Records)
• SafetySuit "Let Go" (Universal Motown Records)

ROCK
• Ryan Adams "Lucky Now" (Capitol Records)

LATIN
• Enrique Iglesias "I Like How It Feels" (Universal Republic Records)

COUNTRY
• Blake Shelton "Footloose" (Atlantic Records)
• Kenny Chesney "Reality" (BNA Records)

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