CBS Polices TV On Demand As The Bad Girls Rampage The Top 10 (VOD TREND SPOTTER)April 25, 2011

CBS Polices TV On Demand As The Bad Girls Rampage The Top 10 (VOD TREND SPOTTER)

VOD Trend Spotter is a new weekly column where Kendra Anderson explores the most watched TV Series On Demand. Sometimes the trends are obvious; other times, she adds her own spin to the psyche of the time-shifting audience.

CBS Polices TV On Demand As The Bad Girls Rampage The Top 10 (VOD TREND SPOTTER)
By Kendra Anderson


This Week In TV On Demand

1. Hawaii Five-O - CBS
3. CSI: Miami- CBS
4. The Bad Girls Club - Oxygen
5. Survivor: Redemption Island - CBS
6. Blue Bloods - CBS
7. Parenthood - NBC
8. Tosh.0 - Comedy Central
9. CSI: New York- CBS
Source: Comcast Xfinity and Rentrak On Demand Essentials (Week Ending April 17, 2011)

• "NCIS" dominates the top 10 most watched series in TV On Demand for 5 consecutive weeks, typically breaking into the Top 5. CBS, the show’s home, has itself ranked consistently in the top 5 most watched networks (TVbytheNumbers) during primetime.
   - The "NCIS" franchise is the most watched scripted series on TV (The Hollywood Reporter), and they’ve just signed up for 3 more years, suggesting that Americans aren’t tired of police procedurals. - KA

• Oxygen’s "Bad Girls Club" parks it in the Top 4 most watched in TV On Demand 5 weeks in a row.
  - I am baffled by this trend, and heartened only by the fact that it’s beat out MTV’s "Teen Mom 2" during the same 5 weeks. - KA

• Comedy Central gets its basic cable moment in the sun with both "Tosh.O" and "South Park" trending in the top 10 most watched for 5 weeks and 4 weeks, respectively.
   - "Tosh.O" (Comedy Central) got a huge boost when it posted the viral Rebecca Black (Comedy Central) video, and "South Park" creators Matt Stone and Trey Parker just opened a new Broadway musical, The Book of Mormon. - KA

• In HD TV On Demand, CBS nearly shuts out all other networks, taking almost all the top slots for the past 5 weeks.
  - Audiences can’t get enough of the "NCIS" and "CSI" franchises, which make up nearly 25% of HD On Demand viewing. - KA


- Kendra Anderson


Kenda Anderson
Kendra T. Anderson is a digital strategist specializing in social media and marketing, with an emphasis on independent film and branded content. She has worked with Cinetic Media, Magnolia Pictures and Focus Features, and now helps brands build digital and social communication strategies. Read more from Kendra on her blog and tweet Kendra @ktwanderson


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Comcast First To Offer TV Series From All Four Major Broadcast Networks On DemandApril 27, 2011

Comcast  First To Offer TV Series  From All Four Major Broadcast Networks On Demand

We here at On Demand Weekly love all things TV & Film. And we love to catch up on all the TV series available On Demand because it allows viewers to timeshift their viewing habits around their daily schedule.


Until now, not all of the major broadcasters (ABC, CBS, FOX & NBC) offered their TV series on demand. Today, Comcast announced they are the first to offer current TV shows On Demand from all four major broadcast networks – ABC, CBS, FOX and NBC – On Demand. This expansion of TV series, among others, nearly doubles the amount of hit TV series now available from the major broadcast networks, and brings customers the most TV episodes in high-definition On Demand.


Finally fans of TV subscribing to Xfinity On Demand can choose when they want to watch The Simpsons (FOX) and Modern Family (ABC), along with the most watch TV On Demand series, such as NCIS (CBS) and Parenthood (NBC).

“We are excited to team with Comcast to expand ABC’s fast-forward disabled VOD offering to their customers,” said David Preschlack, executive vice president, Disney and ESPN Networks Affiliate Sales and Marketing. “This is yet another example of our dedication to exploring innovative business models that super-serve the fans of ABC’s popular shows like Grey’s Anatomy and Castle, and add value to our distribution and advertising partners.”

“Our goal is to deliver customers the best and most-current entertainment choices anytime, anywhere so they can catch up and keep up with their favorite TV shows,” said Marcien Jenckes, Senior Vice President and General Manager of Video Services for Comcast. “By nearly doubling the number of current TV series from broadcast networks, Xfinity TV On Demand offers our customers a one-of-a-kind experience that can’t be found elsewhere.”

Starting on Thursday, April 28, more than 20 popular TV series from ABC and FOX will begin to roll out On Demand the day after the TV series’ live broadcast and will be fast forward disabled. Each of the major broadcast networks will offer the four most recent episodes from the below TV series On Demand.


Let's hope other Pay TV providers will follow Comcast's lead.


· Body of Proof
· Castle
· Cougar Town
· Desperate Housewives
· Grey’s Anatomy
· Private Practice


· American Dad
· America’s Most Wanted
· Bob’s Burgers
· Bones
· Breaking In
· The Chicago Code
· The Cleveland Show
· Cops
· Family Guy
· Fringe
· Glee
· Hell’s Kitchen (available 7/19)
· Kitchen Nightmares
· Masterchef (available 6/7)
· Raising Hope
· The Simpsons
· Traffic Light


· Blue Bloods
· CSI: Miami
· Hawaii Five-0
· Mad Love
· NCIS: Los Angeles
· Rules of Engagement
· Survivor: Redemption Island
· The Good Wife
· Two and a Half Men
· Undercover Boss


· 30 Rock
· America’s Got Talent (available 6/1)
· America’s Next Great Restaurant
· Celebrity Apprentice
· Chase
· Chuck
· Community
· Friday Night Lights
· Harry’s Law
· Law & Order: Los Angeles
· Love In The Wild (available 6/2)
· Minute to Win It
· Outsourced
· Parks and Recreation
· Parenthood
· Perfect Couples
· Saturday Night Live
· The Biggest Loser
· The Event
· The Marriage Ref (available 6/27)
· The Office
· The Voice
· Who Do You Think You Are?


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