On Demand Weekly

Every Monday, On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories. New contributor, Sky McCarthy, will give readers an inside look at what's happening in music on demand.
Email Sky

This Week: Guess Who’s Back? Some Familiar Faces Are Back on the Music Scene After a Long Hiatus

What's Hot Now On Music Choice On Demand - Top 10 Music Videos* (week ending 9/26/10)

Every Monday, On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories. New contributor, Sky McCarthy, will give readers an inside look at what's happening in music on demand.
Email Sky

This Week: Where are the Ladies? Rediscovering Some of Today’s Most Popular Acts

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 10/17/10)

Every Monday, On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories. New contributor, Sky McCarthy, will give readers an inside look at what's happening in music on demand.
Email Sky or follow her on twitter: @ILiveSkyHigh

This Week: The Weather Is Getting Colder- but the Music is Getting Hotter!

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 11/14/10)

On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories. New contributor, Sky McCarthy, will give readers an inside look at what's happening in music on demand.

Email Sky

This Week: New Pop Comes Out on Top!

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 12/5/10)

SOURCE: Rentrak On Demand Essentials, Music Choice Custom Site

Fresh Picks: New and Noteworthy Starting 12.20.10

On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories.

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 2/20/11)

Source: Music Choice

NEW MUSIC VIDEOS PREMIERING THIS WEEK...

On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories.

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 2/27/11)

NEW MUSIC VIDEOS PREMIERING THIS WEEK...

On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories.

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 3/6/11)

Source: Music Choice*

NEW MUSIC VIDEOS PREMIERING THIS WEEK...

On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories.

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 3/20/11)

Source: Music Choice*

NEW MUSIC VIDEOS PREMIERING THIS WEEK...

On Demand Weekly presents SoundWatch, a new weekly column on the latest in music entertainment available on demand, one of the most popular VOD categories.

While Nicki Minaj and Drake's "Moment 4 Life" continie their weekly perch at #1, there are a few new artists on the week's Top 10...

What's Hot Now On Music Choice On Demand - Top 10 Music Videos (week ending 3/27/11)

Source: Music Choice*

NEW MUSIC VIDEOS PREMIERING THIS WEEK...

Every week On Demand Weekly reports on Music Choice's Top 10, the most watched music videos on demand.


What's Hot Now On Music Choice On Demand - Top 10 Music Videos

1. Nicki Minaj - Super Bass, Young Money
2. Bruno Mars - Lazy Song, Elektra
3. Beyonce - Who Runs the World, Columbia - NEW
4. Chris Brown - Look at Me, Jive
5. Lil Wayne Featuring Rick Ross - John, Cash Money, Universal Motown
6. YC featuring Futre - Racks, Universal Motown Group
7. Chris Brown -She Ain't You, Jive
8. Rej3ctz - Cat Daddy, Renaissance Music
9. Lil Wayne feat. Cory Gunz - 6 Foot, 7 Foot, Cash Money
10. Kelly Rowland - Motivational,Universal Motown

SOURCE: Rentrak On Demand Essentials Music Choice Custom Site for June 12, 2011

 

NEW MUSIC VIDEOS PREMIERING THIS WEEK...

URBAN
• T-Pain "Best Love Song" (Jive Records)
• Waka Flocka Flame "Grove St. Party" (Warner Bros. Records)
• Rihanna "Man Down" (Island Def Jam Records)

POP
• Black Eyed Peas "Don't Stop The Party" (Interscope Records)

ROCK
• Kings Of Leon "Back Down South" (RCA Records)
• Moby "The Day" (Mute Records)

LATIN
• Shakira "Rabiosa" (Epic Records)
• Natalia Jimenez "Por Ser Tu Mujer" (Sony BMG Latin)

COUNTRY
• Trace Adkins "Just Fishin'” (Showdog Nashville)
• Kenny Chesney "You And Tequila" (BNA Records)

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Move over Justin Bieber, Lil Wayne and Nicki Minaj. Nicki Minaj's "Super Bass" sets new record for the most music video views in one week on Music Choice (launched in November 2004). That's right, she's broken her own record from November 2010. "Super Bass" has totaled 1,436,807 views, 150,000+ more views than for her song "Right Thru Me" (1,278,807 views).

Minaj now holds holds three of the top five spots for best one week performance videos of all time on Music Choice On Demand.

1. Nicki Minaj’s Super Bass - 1,436,807 views for week ending 05/29/11
2. Nicki Minaj’s Right Thru Me - 1,278,807 views for week ending 11/10/10
3. Justin Bieber’s Baby - 1,222,670 views for week ending 4/4/10
4. Lil Wayne’s Lollipop -1,180,360 views for week ending 4/13/08
5. Nicki Minaj’s Your Love -1,062,915 views for week ending 8/15/2010

“Nicki makes greats songs and visually appealing videos that really speak to our viewers who love music. Our On-Demand platform gives fans the power to experience their favorite artists like Nicki Minaj on TV whenever they want to---that’s very cool for a music fan.” Music Choice VP of Programming Damon Williams emailed ODW.

Minaj tweeted about the milestone and her website had the following:

"Her music is passionate and lyrically she connects to certain relationships," Williams told in an interview with My Pink Friday.

"Nicki has a pop hip hop sound and a lot of people enjoy that." Williams also said Minaj, who released her studio debut album Pink Friday last November, has blown up via her mixed tapes, live performances and interviews.

"It also doesn't hurt that she was signed by Little Wayne and worked with Drake. Those brand associations certainly help," he said. "But it's about her sound and her passionate supporters."

To that end, Williams said the "Super Bass" video has attracted a healthy number of unique users, about 500,000, but that the repeat viewership "speaks to people wanting to spend time with her. The usage and volume are massive. People are truly excited by Nicki."

Year to date, Music Choice, Williams said, has exceeded expectations. "We typically get about 100 million orders per month and we're seeing [more than] that." Williams is looking ahead to next month: Last July, Music Choice set a record with some 119 million orders, and he believes that with students out of school that total is in reach.

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Music Choice Shatters Competition with Over 136 MILLION VIEWS


Music Choice® continues to break monthly video viewing records for free Video On Demand (VOD). 136 MILLION views* were recorded for July 2011 representing the best month ever for video transactions of any single VOD network – music or any other genres.


“Watching videos is a social experience and our fans clearly want to see it on the best possible screens – their TV.” stated Damon Williams, VP Programming & Content at Music Choice. “Our numbers clearly illustrate that Music Choice IS the industry leader in providing consumers with the hottest videos in the form they prefer – ON DEMAND!”


“Having instant access to a wealth of music content is one of the many reasons the on-demand platform experiences continued growth. Rentrak is pleased to provide our partner Music Choice with the on-demand industry’s measurement currency in order to maximize monetary opportunities on this powerful platform,” said Cathy Hetzel, corporate president and president of the AMI division at Rentrak.


The top ten videos that drove this record include:

1. Nicki Minaj – Super Bass
2. Bruno Mars – Lazy Song
3. Kelly Rowland – Motivation
4. Chris Brown – Look at Me
5. Nicki Minaj- Did It On Em
6. Chris Brown – Next 2 You
7. Katy Perry – Last Friday Night
8. Rihanna – Man Down
9. Beyonce – Who Runs the World
10. LMFAO – Party Rock Anthem


Music Choice is the #1 Video On Demand Network available in 51 million homes. Video on Demand was launched in November 2004.
 

On Demand Weekly reports on Music Choice's Top 10, the most watched music videos on demand.


What's Hot Now On Music Choice On Demand - Top 10 Music Videos

1 Adele - Someone Lie You, XL REcordings/Columbia
2. LMFAO - Sexy And I Know It, Interscope
3. Mindless Behavior featuring Diggy - Mrs. Right, Streamline/Interscope
4. Lil Wayne - How To Love, Cash Money
5. Big Sean featuring Kanye West - Marvin & Chardonnay, G.O.O.D/Island Def Jam
6. Beyonce - 1+1, Parkwood/Columbia
7. T-Pain featuring Lily Allen - 5 O'Clock, Jive
8. Beyonce - Best Thing I Never Had,Columbia
9. Nicki Minaj featuring Rihanna - Fly, Young Money/Cash Money
10. Nicki Minaj - Super Bass, Young Money
SOURCE: Rentrak On Demand Essentials Music Choice Custom Site for November 1, 2011

NEW MUSIC VIDEOS PREMIERING THIS WEEK...

URBAN
• Nappy Roots "Hey Love" (NREG/AVJ Records)
• Kelly Rowland "Lay It On Me" (Universal Republic Records)

POP
• David Guetta "Without You" (Capitol Records)
• SafetySuit "Let Go" (Universal Motown Records)

ROCK
• Ryan Adams "Lucky Now" (Capitol Records)

LATIN
• Enrique Iglesias "I Like How It Feels" (Universal Republic Records)

COUNTRY
• Blake Shelton "Footloose" (Atlantic Records)
• Kenny Chesney "Reality" (BNA Records)

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