On Demand Weekly

Music Choice & Tunerfish Partner To Promote New Original Series LIVE UNDEFINED
With Exclusive Tunerfish Check In

Music Choice®, the multi-platform video music network, brings On Demand consumers the ultimate music experience with a new original series called Live Undefined. In celebration of the first episode, fans will have the chance to unlock an exclusive virtual award via social discovery engine Tunerfish. Viewers can win it by checking-in to Live Undefined on Tunerfish either at http://www.tunerfish.com/LiveUndefined or via the Tunerfish app for iPhone or Android. Tunerfish will also promote the award via a "Spotlight" exclusive in its iPhone app and online.

“We're pleased to work with Music Choice on second-screen interactivity and to promote Live Undefined in our exclusive Spotlight Award feature," said John McCrea, GM Tunerfish. "Tunerfish is about helping people get a better TV experience — to discover more of the great stuff they have access to — whether 'linear' or On Demand."

John McCrea, Tunerfish

Live Undefined gives artists a chance to express themselves artistically in a way they never have before. The stripped-down music program showcases the work of some of today’s most exciting established and emerging artists today while offering viewers a real, raw listening experience that uncovers the true talent of their favorite musicians.

J. Cole

The show debuts with Roc Nation recording artist J. Cole who debuted with a # 1 album “Cole World: The Sideline Story.” The series includes seven episodes and features additional artists including Patrick Stump, Mateo, Jack’s Mannequin, Miguel, Yelawolf, and Skylar Grey. Each performance will be shot on location, capturing the artist in a ‘natural habitat’ while giving viewers a unique, personal ‘live’ music experience. The performance will air as single-play videos on Music Choice On Demand. Performances will also appear on SWRV, the first and only 24/7 interactive video music network, and as audio tracks on respective Music Choice Music Channels.
 

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