Comcast First To Offer TV Series From All Four Major Broadcast Networks On DemandApril 27, 2011

Comcast  First To Offer TV Series  From All Four Major Broadcast Networks On Demand

We here at On Demand Weekly love all things TV & Film. And we love to catch up on all the TV series available On Demand because it allows viewers to timeshift their viewing habits around their daily schedule.


Until now, not all of the major broadcasters (ABC, CBS, FOX & NBC) offered their TV series on demand. Today, Comcast announced they are the first to offer current TV shows On Demand from all four major broadcast networks – ABC, CBS, FOX and NBC – On Demand. This expansion of TV series, among others, nearly doubles the amount of hit TV series now available from the major broadcast networks, and brings customers the most TV episodes in high-definition On Demand.


Finally fans of TV subscribing to Xfinity On Demand can choose when they want to watch The Simpsons (FOX) and Modern Family (ABC), along with the most watch TV On Demand series, such as NCIS (CBS) and Parenthood (NBC).

“We are excited to team with Comcast to expand ABC’s fast-forward disabled VOD offering to their customers,” said David Preschlack, executive vice president, Disney and ESPN Networks Affiliate Sales and Marketing. “This is yet another example of our dedication to exploring innovative business models that super-serve the fans of ABC’s popular shows like Grey’s Anatomy and Castle, and add value to our distribution and advertising partners.”

“Our goal is to deliver customers the best and most-current entertainment choices anytime, anywhere so they can catch up and keep up with their favorite TV shows,” said Marcien Jenckes, Senior Vice President and General Manager of Video Services for Comcast. “By nearly doubling the number of current TV series from broadcast networks, Xfinity TV On Demand offers our customers a one-of-a-kind experience that can’t be found elsewhere.”

Starting on Thursday, April 28, more than 20 popular TV series from ABC and FOX will begin to roll out On Demand the day after the TV series’ live broadcast and will be fast forward disabled. Each of the major broadcast networks will offer the four most recent episodes from the below TV series On Demand.


Let's hope other Pay TV providers will follow Comcast's lead.


· Body of Proof
· Castle
· Cougar Town
· Desperate Housewives
· Grey’s Anatomy
· Private Practice


· American Dad
· America’s Most Wanted
· Bob’s Burgers
· Bones
· Breaking In
· The Chicago Code
· The Cleveland Show
· Cops
· Family Guy
· Fringe
· Glee
· Hell’s Kitchen (available 7/19)
· Kitchen Nightmares
· Masterchef (available 6/7)
· Raising Hope
· The Simpsons
· Traffic Light


· Blue Bloods
· CSI: Miami
· Hawaii Five-0
· Mad Love
· NCIS: Los Angeles
· Rules of Engagement
· Survivor: Redemption Island
· The Good Wife
· Two and a Half Men
· Undercover Boss


· 30 Rock
· America’s Got Talent (available 6/1)
· America’s Next Great Restaurant
· Celebrity Apprentice
· Chase
· Chuck
· Community
· Friday Night Lights
· Harry’s Law
· Law & Order: Los Angeles
· Love In The Wild (available 6/2)
· Minute to Win It
· Outsourced
· Parks and Recreation
· Parenthood
· Perfect Couples
· Saturday Night Live
· The Biggest Loser
· The Event
· The Marriage Ref (available 6/27)
· The Office
· The Voice
· Who Do You Think You Are?


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Saying Goodbye to Our Favorite Boss (VOD Trend Spotter)May 02, 2011

Saying Goodbye to Our Favorite Boss (VOD Trend Spotter)

VOD Trend Spotter is a new weekly column where Kendra Anderson explores the most watched TV Series On Demand (by looking at Comcast (America's largest cable VOD provider)  xfinity On Demand's weekly rankings). Sometimes the trends are obvious; other times, she adds her own spin to the psyche of the time-shifting audience.


Saying Goodbye to Our Favorite Boss, While CBS Loses its Edge, and A Good (Police) Story Matters Here (VOD Trend Spotter)
By Kendra Anderson


This Week In TV On Demand
1. Game of Thrones – HBO
2. Hawaii Five-O – CBS
3. CSI: Miami – CBS
4. Bad Girls Club – Oxygen
5. Survivor: Redemption Island – CBS
6. The Office – NBC
7. CSI: Los Angeles – CBS
8. The Killing – AMC
9. Tosh.0 – Comedy Central
10. Nurse Jackie - Showtime
Source: Comcast Xfinity and Rentrak On Demand Essentials (Week Ending April 24th, 2011)
·         NBC’s (NBC TV) “The Office” (Official Show Website) clocks in for both SD and HD (#6 and #3, respectively). This week marked Steve Carell’s (Wikipedia) last episode as Michael Scott (Wikipedia), the show’s bumbling-yet-loveable manager.
o    How can there be an Office without Michael Scott? Will Ferrell (Wikipedia) won’t cut it, and there is tons of speculation (Daily Mail) as to who will be the next Dunder Mifflin (Wikipedia) appointee (Will Arnett, please!) (Wikipedia). To echo Dwight’s words at the end of the show, “Uh oh.” – KA
·         Comcast is the first MSO to offer current TV shows from all 4 Major Broadcast networks On Demand (On Demand Weekly). Beginning last Thursday 4/28, more than 20 popular TV series from ABC and FOX began a roll out On Demand the day after live broadcast. Each of the major broadcast networks will offer the four most recent episodes from select TV series On Demand. (Engadget)
o    In case you’ve been living under a rock (YouTube), this is an important announcement. First, other cable providers are going to need to step it up to match Comcast’s (Official Website) play – who will be next? Also, are we going to see a bump in popularity for shows on Fox (Official Website) and ABC (Official Website), which haven’t yet been available On Demand?. – KA
·         WWE (WWE Official Website) announced a record 1 million PPV buys of annual showcase WrestleMania (Variety), a 30% increase over last year’s numbers. This year’s goal was reached through significant promotion by WWE alumni Dwayne “The Rock” Johnson (IMDB) and “Stone Cold” Steve Austin (Wikipedia), in addition to “Jersey Shore’s” Snooki (Official Website).
o    For pro wrestling fans, this actually is big news. Pay-Per-View is the primary option for audiences to see these live shows, and the margins are incredible – events typically run between $35 and $60 (Comcast), to watch live on your home screen. And WrestleMania is kind of like Sweeps (Wikipedia) for the rest of TV, so it’s good to know things are looking up for those among us who like violence. – KA
·         CBS (CBS Official Website) lost some of its footing this week, owning only 40% of the top 10 series On Demand, compared to last week’s 67% (6/9) share. The network fared even worse in HD viewing – last week CBS stole 100% of the top spots, and this week, only 40%.
o    CBS still hasn’t responded to my requests for comment on their insanely successful On Demand presence. I will fool myself and say it’s karma, but we really know this has nothing to do with me, and everything to do with Steve Carell. (The Atlantic) I’ll miss ya, buddy. – KA
·         Welcome to the top 10, AMC. (AMC TV) This week their show “The Killing” (Official Show Website) put away the #8 spot On Demand. It’s the first live action scripted show from a basic cable network that’s made it into the top 10 series On Demand (since this column began).
o    Guess what? “The Killing” is a police procedural. (Wikipedia) You remember how much America likes those, right? So while the show itself appearing in the lineup isn’t big, the fact that AMC gets On Demand props this week is. – KA


- Kendra Anderson


Kenda Anderson
Kendra T. Anderson is a digital strategist specializing in social media and marketing, with an emphasis on independent film and branded content. She has worked with Cinetic Media, Magnolia Pictures and Focus Features, and now helps brands build digital and social communication strategies. Read more from Kendra on her blog and tweet Kendra @ktwanderson


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