On Demand Weekly

VOD Trend Spotter is a new weekly column where Kendra Anderson explores the most watched TV Series On Demand. Sometimes the trends are obvious; other times, she adds her own spin to the psyche of the time-shifting audience.

CBS Polices TV On Demand As The Bad Girls Rampage The Top 10 (VOD TREND SPOTTER)
By Kendra Anderson

This Week In TV On Demand

1. Hawaii Five-O - CBS
2. NCIS- CBS
3. CSI: Miami- CBS
4. The Bad Girls Club - Oxygen
5. Survivor: Redemption Island - CBS
6. Blue Bloods - CBS
7. Parenthood - NBC
8. Tosh.0 - Comedy Central
9. CSI: New York- CBS
Source: Comcast Xfinity and Rentrak On Demand Essentials (Week Ending April 17, 2011)

• "NCIS" dominates the top 10 most watched series in TV On Demand for 5 consecutive weeks, typically breaking into the Top 5. CBS, the show’s home, has itself ranked consistently in the top 5 most watched networks (TVbytheNumbers) during primetime.
   - The "NCIS" franchise is the most watched scripted series on TV (The Hollywood Reporter), and they’ve just signed up for 3 more years, suggesting that Americans aren’t tired of police procedurals. - KA

• Oxygen’s "Bad Girls Club" parks it in the Top 4 most watched in TV On Demand 5 weeks in a row.
  - I am baffled by this trend, and heartened only by the fact that it’s beat out MTV’s "Teen Mom 2" during the same 5 weeks. - KA

• Comedy Central gets its basic cable moment in the sun with both "Tosh.O" and "South Park" trending in the top 10 most watched for 5 weeks and 4 weeks, respectively.
   - "Tosh.O" (Comedy Central) got a huge boost when it posted the viral Rebecca Black (Comedy Central) video, and "South Park" creators Matt Stone and Trey Parker just opened a new Broadway musical, The Book of Mormon. - KA

• In HD TV On Demand, CBS nearly shuts out all other networks, taking almost all the top slots for the past 5 weeks.
  - Audiences can’t get enough of the "NCIS" and "CSI" franchises, which make up nearly 25% of HD On Demand viewing. - KA

- Kendra Anderson

Kendra T. Anderson is a digital strategist specializing in social media and marketing, with an emphasis on independent film and branded content. She has worked with Cinetic Media, Magnolia Pictures and Focus Features, and now helps brands build digital and social communication strategies. Read more from Kendra on her blog and tweet Kendra @ktwanderson

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VOD Trend Spotter is a new weekly column where Kendra Anderson explores the most watched TV Series On Demand (by looking at Comcast (America's largest cable VOD provider)  xfinity On Demand's weekly rankings). Sometimes the trends are obvious; other times, she adds her own spin to the psyche of the time-shifting audience.

Saying Goodbye to Our Favorite Boss, While CBS Loses its Edge, and A Good (Police) Story Matters Here (VOD Trend Spotter)
By Kendra Anderson

- Kendra Anderson

Kendra T. Anderson is a digital strategist specializing in social media and marketing, with an emphasis on independent film and branded content. She has worked with Cinetic Media, Magnolia Pictures and Focus Features, and now helps brands build digital and social communication strategies. Read more from Kendra on her blog and tweet Kendra @ktwanderson

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VOD Trend Spotter is a new weekly column where Kendra Anderson explores the most watched TV Series On Demand (by looking at Comcast (America's largest cable VOD provider)  xfinity On Demand's weekly rankings). Sometimes the trends are obvious; other times, she adds her own spin to the psyche of the time-shifting audience.

Note: I will be traveling for the next two weeks and I won't be posting while I'm away, but will be back after Memorial Day.

Big Wins For VOD (VOD Trend Spotter)
By Kendra Anderson

This Week In TV On Demand

TV:
1. CSI: Miami - CBS
2. Hawaii Five-O - CBS
3. Game of Thrones - HBO
4. NCIS - CBS
5. South Park - Comedy Central
6. The Good Wife - CBS
7. The Voice - NBC
8. Survivor: Redemption Island - CBS
9. NCIS: Los Angeles - CBS
10. Bad Girls Club - Oxygen

HD TV:
1. CSI: Miami - CBS
2. Hawaii Five-O - CBS
3. NCIS - CBS
4. Game of Thrones - HBO
5. The Good Wife - CBS
Source: Comcast Xfinity and Rentrak On Demand Essentials (Week Ending May 8th, 2011)


• At last week's OnDemand Summit 3.0 (MSN), Rentrak announced that TV Entertainment is the fastest growing segment in On Demand watching, growing 31% year-over-year. The Movies-On-Demand category is also up, by 9.1%
⁃ What does it say about our collective attention span that we're watching more TV episodes than full length films? I'm sorry, you lost me there. What was I saying? - KA

• Cox Communications announced it's joining the fray of TV Everywhere by introducing TV Online, which expands viewing options for subscribers who can watch content on TV, On Demand, and now, online.
⁃ Still no word from other cable companies about providing content from all four major broadcast networks. It doesn't seem to matter, though, because content from Fox and ABC isn't registering in any of the most watched On Demand spots. - KA

• NBC's "The Voice" (Series Site) crescendoed into the 7th spot in most watched TV On Demand this week.
⁃ I can get behind this. At this point I think we're all sick of American Idol, so here's a refreshing alternative. And kudos to NBC for being the only broadcast network to keep fighting the good fight against CBS's total domination of On Demand. - KA

• Falling from grace is "Bad Girls Club," Oxygen's series that's consistently been in the top 5 most watched series On Demand. This week it's ranked #10.
⁃ America, are we finally coming to our senses? Look, I get that we're fascinated by the lives of crazy people, and smug that our own quotidian existence is so normal by comparison. But come on. If you're really that into watching people pummel each other, I suggest you turn on some WWE fighting. At least we know they're professionals. - KA

- Kendra Anderson

Kendra T. Anderson is a digital strategist specializing in social media and marketing, with an emphasis on independent film and branded content. She has worked with Cinetic Media, Magnolia Pictures and Focus Features, and now helps brands build digital and social communication strategies. Read more from Kendra on her blog and tweet Kendra @ktwanderson

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