CBS Polices TV On Demand As The Bad Girls Rampage The Top 10 (VOD TREND SPOTTER)April 25, 2011


CBS Polices TV On Demand As The Bad Girls Rampage The Top 10 (VOD TREND SPOTTER)

VOD Trend Spotter is a new weekly column where Kendra Anderson explores the most watched TV Series On Demand. Sometimes the trends are obvious; other times, she adds her own spin to the psyche of the time-shifting audience.

CBS Polices TV On Demand As The Bad Girls Rampage The Top 10 (VOD TREND SPOTTER)
By Kendra Anderson

 

This Week In TV On Demand

1. Hawaii Five-O - CBS
2. NCIS- CBS
3. CSI: Miami- CBS
4. The Bad Girls Club - Oxygen
5. Survivor: Redemption Island - CBS
6. Blue Bloods - CBS
7. Parenthood - NBC
8. Tosh.0 - Comedy Central
9. CSI: New York- CBS
Source: Comcast Xfinity and Rentrak On Demand Essentials (Week Ending April 17, 2011)



• "NCIS" dominates the top 10 most watched series in TV On Demand for 5 consecutive weeks, typically breaking into the Top 5. CBS, the show’s home, has itself ranked consistently in the top 5 most watched networks (TVbytheNumbers) during primetime.
   - The "NCIS" franchise is the most watched scripted series on TV (The Hollywood Reporter), and they’ve just signed up for 3 more years, suggesting that Americans aren’t tired of police procedurals. - KA


• Oxygen’s "Bad Girls Club" parks it in the Top 4 most watched in TV On Demand 5 weeks in a row.
  - I am baffled by this trend, and heartened only by the fact that it’s beat out MTV’s "Teen Mom 2" during the same 5 weeks. - KA


• Comedy Central gets its basic cable moment in the sun with both "Tosh.O" and "South Park" trending in the top 10 most watched for 5 weeks and 4 weeks, respectively.
   - "Tosh.O" (Comedy Central) got a huge boost when it posted the viral Rebecca Black (Comedy Central) video, and "South Park" creators Matt Stone and Trey Parker just opened a new Broadway musical, The Book of Mormon. - KA


• In HD TV On Demand, CBS nearly shuts out all other networks, taking almost all the top slots for the past 5 weeks.
  - Audiences can’t get enough of the "NCIS" and "CSI" franchises, which make up nearly 25% of HD On Demand viewing. - KA

 

- Kendra Anderson

 

Kenda Anderson
Kendra T. Anderson is a digital strategist specializing in social media and marketing, with an emphasis on independent film and branded content. She has worked with Cinetic Media, Magnolia Pictures and Focus Features, and now helps brands build digital and social communication strategies. Read more from Kendra on her blog and tweet Kendra @ktwanderson

 

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Saying Goodbye to Our Favorite Boss (VOD Trend Spotter)May 02, 2011


Saying Goodbye to Our Favorite Boss (VOD Trend Spotter)

VOD Trend Spotter is a new weekly column where Kendra Anderson explores the most watched TV Series On Demand (by looking at Comcast (America's largest cable VOD provider)  xfinity On Demand's weekly rankings). Sometimes the trends are obvious; other times, she adds her own spin to the psyche of the time-shifting audience.

 

Saying Goodbye to Our Favorite Boss, While CBS Loses its Edge, and A Good (Police) Story Matters Here (VOD Trend Spotter)
By Kendra Anderson

 

This Week In TV On Demand
 
1. Game of Thrones – HBO
2. Hawaii Five-O – CBS
3. CSI: Miami – CBS
4. Bad Girls Club – Oxygen
5. Survivor: Redemption Island – CBS
6. The Office – NBC
7. CSI: Los Angeles – CBS
8. The Killing – AMC
9. Tosh.0 – Comedy Central
10. Nurse Jackie - Showtime
 
Source: Comcast Xfinity and Rentrak On Demand Essentials (Week Ending April 24th, 2011)
 
 
·         NBC’s (NBC TV) “The Office” (Official Show Website) clocks in for both SD and HD (#6 and #3, respectively). This week marked Steve Carell’s (Wikipedia) last episode as Michael Scott (Wikipedia), the show’s bumbling-yet-loveable manager.
 
o    How can there be an Office without Michael Scott? Will Ferrell (Wikipedia) won’t cut it, and there is tons of speculation (Daily Mail) as to who will be the next Dunder Mifflin (Wikipedia) appointee (Will Arnett, please!) (Wikipedia). To echo Dwight’s words at the end of the show, “Uh oh.” – KA
 
·         Comcast is the first MSO to offer current TV shows from all 4 Major Broadcast networks On Demand (On Demand Weekly). Beginning last Thursday 4/28, more than 20 popular TV series from ABC and FOX began a roll out On Demand the day after live broadcast. Each of the major broadcast networks will offer the four most recent episodes from select TV series On Demand. (Engadget)
 
o    In case you’ve been living under a rock (YouTube), this is an important announcement. First, other cable providers are going to need to step it up to match Comcast’s (Official Website) play – who will be next? Also, are we going to see a bump in popularity for shows on Fox (Official Website) and ABC (Official Website), which haven’t yet been available On Demand?. – KA
 
·         WWE (WWE Official Website) announced a record 1 million PPV buys of annual showcase WrestleMania (Variety), a 30% increase over last year’s numbers. This year’s goal was reached through significant promotion by WWE alumni Dwayne “The Rock” Johnson (IMDB) and “Stone Cold” Steve Austin (Wikipedia), in addition to “Jersey Shore’s” Snooki (Official Website).
 
o    For pro wrestling fans, this actually is big news. Pay-Per-View is the primary option for audiences to see these live shows, and the margins are incredible – events typically run between $35 and $60 (Comcast), to watch live on your home screen. And WrestleMania is kind of like Sweeps (Wikipedia) for the rest of TV, so it’s good to know things are looking up for those among us who like violence. – KA
 
·         CBS (CBS Official Website) lost some of its footing this week, owning only 40% of the top 10 series On Demand, compared to last week’s 67% (6/9) share. The network fared even worse in HD viewing – last week CBS stole 100% of the top spots, and this week, only 40%.
 
o    CBS still hasn’t responded to my requests for comment on their insanely successful On Demand presence. I will fool myself and say it’s karma, but we really know this has nothing to do with me, and everything to do with Steve Carell. (The Atlantic) I’ll miss ya, buddy. – KA
 
·         Welcome to the top 10, AMC. (AMC TV) This week their show “The Killing” (Official Show Website) put away the #8 spot On Demand. It’s the first live action scripted show from a basic cable network that’s made it into the top 10 series On Demand (since this column began).
 
o    Guess what? “The Killing” is a police procedural. (Wikipedia) You remember how much America likes those, right? So while the show itself appearing in the lineup isn’t big, the fact that AMC gets On Demand props this week is. – KA

 

- Kendra Anderson

 

Kenda Anderson
Kendra T. Anderson is a digital strategist specializing in social media and marketing, with an emphasis on independent film and branded content. She has worked with Cinetic Media, Magnolia Pictures and Focus Features, and now helps brands build digital and social communication strategies. Read more from Kendra on her blog and tweet Kendra @ktwanderson

 

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Big Wins For VOD (VOD Trend Spotter)May 16, 2011


Big Wins For VOD (VOD Trend Spotter)

VOD Trend Spotter is a new weekly column where Kendra Anderson explores the most watched TV Series On Demand (by looking at Comcast (America's largest cable VOD provider)  xfinity On Demand's weekly rankings). Sometimes the trends are obvious; other times, she adds her own spin to the psyche of the time-shifting audience.

Note: I will be traveling for the next two weeks and I won't be posting while I'm away, but will be back after Memorial Day.

 

Big Wins For VOD (VOD Trend Spotter)
By Kendra Anderson

 

This Week In TV On Demand

TV:
1. CSI: Miami - CBS
2. Hawaii Five-O - CBS
3. Game of Thrones - HBO
4. NCIS - CBS
5. South Park - Comedy Central
6. The Good Wife - CBS
7. The Voice - NBC
8. Survivor: Redemption Island - CBS
9. NCIS: Los Angeles - CBS
10. Bad Girls Club - Oxygen

HD TV:
1. CSI: Miami - CBS
2. Hawaii Five-O - CBS
3. NCIS - CBS
4. Game of Thrones - HBO
5. The Good Wife - CBS
Source: Comcast Xfinity and Rentrak On Demand Essentials (Week Ending May 8th, 2011)


At last week's OnDemand Summit 3.0 (MSN), Rentrak announced that TV Entertainment is the fastest growing segment in On Demand watching, growing 31% year-over-year. The Movies-On-Demand category is also up, by 9.1%
⁃ What does it say about our collective attention span that we're watching more TV episodes than full length films? I'm sorry, you lost me there. What was I saying? - KA


Cox Communications announced it's joining the fray of TV Everywhere by introducing TV Online, which expands viewing options for subscribers who can watch content on TV, On Demand, and now, online.
⁃ Still no word from other cable companies about providing content from all four major broadcast networks. It doesn't seem to matter, though, because content from Fox and ABC isn't registering in any of the most watched On Demand spots. - KA


NBC's "The Voice" (Series Site) crescendoed into the 7th spot in most watched TV On Demand this week.
⁃ I can get behind this. At this point I think we're all sick of American Idol, so here's a refreshing alternative. And kudos to NBC for being the only broadcast network to keep fighting the good fight against CBS's total domination of On Demand. - KA


Falling from grace is "Bad Girls Club," Oxygen's series that's consistently been in the top 5 most watched series On Demand. This week it's ranked #10.
⁃ America, are we finally coming to our senses? Look, I get that we're fascinated by the lives of crazy people, and smug that our own quotidian existence is so normal by comparison. But come on. If you're really that into watching people pummel each other, I suggest you turn on some WWE fighting. At least we know they're professionals. - KA

 

- Kendra Anderson

 

Kenda Anderson
Kendra T. Anderson is a digital strategist specializing in social media and marketing, with an emphasis on independent film and branded content. She has worked with Cinetic Media, Magnolia Pictures and Focus Features, and now helps brands build digital and social communication strategies. Read more from Kendra on her blog and tweet Kendra @ktwanderson

 

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