THE PITCH (VOD Hidden Gem)May 03, 2012
Media savant T Tara Turk goes deep inside cable TV to reveal Video On Demand's Hidden Gems so even the busiest of our readers can get the most out of On Demand TV. Tell Tara what VOD shows you think deserves her attention.
THE PITCH (VOD Hidden Gem)
AMC TV should be stand for Advertising Made the Channel TV. Not only is their “Mad Men” a hit (full disclosure: I only have ever watched one episode even though I die for that time period, snappy language by Matt Weiner and the fashions. More than I love that stuff, I hate a bandwagon so I’ll catch up one of these days) but they are taking the theme of advertising to a whole new level by building it as a watchable brand.
“The Pitch” is AMC TV’s new reality show that takes a brand challenge and puts in between two advertising agencies who have to compete for the best campaign. Here’s why I would naturally shy away from this:
1) It sounds boring. Advertising people have a rep for being sale-sy and slightly socially awkward on TV. Why is that interesting to me?
2) It’s not new. Donald Trump has been doing this on “The Apprentice” for quite some time now. Granted, sometimes it’s done with yesteryear celebrities and people who you have to Google to remember why they are “famous” but still they compete all the time and, well, sometimes it’s only good when there’s a fight.
Here’s why I shouldn’t shy away from this at all: